The table illustrates the expenses of advertising for four car companies in the UK in 2002

All in all, four

companies

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spent a lot of money on TV advertisements,

while

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that of the cinema was the lowest. The advertising higher payment for advertisement was

Renault

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in five types: cinema, press, outdoor, radio, and TV. To

began

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begin

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with, for TV advertising, Cetirizine spent the highest amount of money with 70

million

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dollars, compared to those of the car

companies

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Renault

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, Rover, and

Vauxhall

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with 59

million

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dollars, $45

million

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and $65

million

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respectively for payment of the advertisement in the United Kingdom in 2002.

As

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In

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opposed, the advertising for radio spent $15

million

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for four

companies

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while

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the cinema had the lowest expenses. For each of them,

Renault

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had $6

million

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and

Vauxhall

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had $5

million

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,

while

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Rover and Cetirizine had no expenditures for

this

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type. In terms of outdoor advertising,

Renault

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and

Vauxhall

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had equal expenditure, with 7

million

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, followed by Rover and Cetirizine, with only 2

million

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and 3

million

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, respectively. The expenditures for advertising on the press of four

companies

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were very unequal, with 45

million

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for

Renault

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and only 8

million

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for

Vauxhall

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.