The table below shows expenditures of four car companies on advertising in the uk in 2002.

The given table compares the spending on several types of

media

advertising from four car

companies

in the United Kingdom in 2002.

Overall

, in all types of advertising,

companies

spent the highest number of their budget on TV,

while

the lowest spending could be seen in the cinema in all four manufactures. All

companies

had allocated their funds in the same number in the broadcast. It is worth noticing that the total money spent by four vehicle manufacturers on TV was the highest compared to other

media

. Cetirizine was the one that spent the highest

in

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on

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TV, followed by Vauxhall, Renault, and Rover with 70, 65, 59, and 45, respectively. In terms of printing

media

, Renault spent the most at 45. The expenditure of Rover was

also

high (38), compared to Vauxhall which accounted for 8, as the least.

However

, the lowest spending was on Cinema with no more than 6, and two

companies

, Rover and Cetirizine, did not use

this

media

for their promotion. For outdoors, Renault and Vauxhall spent a similar budget (7)

whereas

the other

companies

had budgets of no more than 3

millions

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million

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. Meanwhile, it is apparent that all

companies

allocated the same budget to Radio with 15.