The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The pie chart below illustrates the proportion of spending on ads by various sorts of media in India in 2012 and 2017.

Overall

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, TV was the most popular way of promotion. The majority of the advertising spending is made in 2 categories: commercials on television and printing on paper. Costs of TV had increased their share by 2% from an initial 43% by the year 2017.

However

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, the popularity of printing plummeted - the amount of money spent on printing fell from 38% to 30% in just 5 years. The rest of the capital was spent on digital, outdoor and radio advertising alongside ads in cinema. The outdoor campaigns consistently received 5% of the total PR (public relations) budget of Indian companies,

while

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digital promotions received the share, which had grown by two and a half times by 2017. Meanwhile, the proportion of the PR budget for radio commercials almost halved in the time period. At the same time, the cinema ad campaigns never were given more, than a per cent of the spending.