The table below shows expenditures of four car companies on advertising in the UK in 2002.

The table above illustrates the total amount of money spent by four car companies on five different types of car advertising in the UK in 2002.

Overall

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, the majority of the money went on TV advertisements,

this

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is especially true for Cetirizine.

On the other hand

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, there was very little revenue spent on Cinema and Outdoor adverts. Generally, TV had the highest figures,

this

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is shown by Certirizine

that

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which

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had a numerical figure of 70. Vauxhall, Renault and

Rover

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closely follow, these numbers respectively being 65, 49 and 55. The next highest category was the Press where

,

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apply

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Renault (45) and

Rover

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(48) expended nearly 4x the amount of Certirizine(12). The avenues with the least input were Cinema and Outdoor. Cinema had two car types generating zero cash, these were

Rover

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and Cetirizine. For the Outdoor section Renault and Vauxhall had statistics of 7, which is double of what was consumed by

Rover

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and Cetirizine. Radio was the only category that had consistently the same figures,

this

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was 15 million dollars.