In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Recently, companies have given importance to emphasising the original features of the products that they newly marketed in their
advertisements
. In my opinion,
this
is because they want to take our attention
with
Change preposition
by
show examples
offering us something new and I think
this
is a positive development because it helps us to examine the
product
more easily and determine if it meets my needs. To commence with, when businesses produce a new
product
, they
firstly
Change the word
first
show examples
introduce them into the market with different methods. One of them is
advertisements
. In their advertising, they generally give attention to the new and unique parts of the
product
because they want to give us a reason to buy with the message ‘there is nothing similar to
this
product
in the world’. It attracts people’s curiosity to lead them
shopping
Change the verb form
to shop
show examples
.
For instance
, Dyson, the hairdryer brand, introduced their new tool to curl your hair without using your hands and their
advertisements
underlined
this
feature a lot. When I first heard it, since I didn’t have the talent to make my hair in a good way, I couldn’t believe it and wanted to try it by myself.
Furthermore
, I think
this
is a positive development because it helps us to determine the
product
’s features. In that way, we can analyze them more easily and less time-consuming way.
Also
, we can distinguish differences between two similar products and decide which one is more innovative. In conclusion, nowadays
advertisements
want to get our attention by underlining the
product
as something new and unique because they want to persuade us to buy their products. I strongly believe that
this
is a positive development because it helps us to understand the features of the
product
.
Submitted by asik.melliss on

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Coherence and Cohesion
Ensure that all paragraphs are well-developed and fully elaborated with clear main ideas and supporting details.
Coherence and Cohesion
Strive for a clear and logical progression of ideas throughout the essay, with appropriate use of discourse markers to show the relationship between ideas.
Task Achievement
Thoroughly address all parts of the task by providing a balanced discussion on whether it is a positive or negative development, including both sides of the argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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