In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Recently, companies have given importance to emphasising the original features of the products that they newly marketed in their

advertisements

. In my opinion,

this

is because they want to take our attention

with

Change preposition

show examples

offering us something new and I think

this

is a positive development because it helps us to examine the

product

more easily and determine if it meets my needs. To commence with, when businesses produce a new

product

, they

firstly

Change the word

first

show examples

introduce them into the market with different methods. One of them is

advertisements

. In their advertising, they generally give attention to the new and unique parts of the

product

because they want to give us a reason to buy with the message ‘there is nothing similar to

this

product

in the world’. It attracts people’s curiosity to lead them

shopping

Change the verb form

to shop

show examples

For instance

, Dyson, the hairdryer brand, introduced their new tool to curl your hair without using your hands and their

advertisements

underlined

this

feature a lot. When I first heard it, since I didn’t have the talent to make my hair in a good way, I couldn’t believe it and wanted to try it by myself.

Furthermore

, I think

this

is a positive development because it helps us to determine the

product

’s features. In that way, we can analyze them more easily and less time-consuming way.

Also

, we can distinguish differences between two similar products and decide which one is more innovative. In conclusion, nowadays

advertisements

want to get our attention by underlining the

product

as something new and unique because they want to persuade us to buy their products. I strongly believe that

this

is a positive development because it helps us to understand the features of the

product

Submitted by asik.melliss on Sat Dec 16 2023

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Coherence and Cohesion

Ensure that all paragraphs are well-developed and fully elaborated with clear main ideas and supporting details.

Coherence and Cohesion

Strive for a clear and logical progression of ideas throughout the essay, with appropriate use of discourse markers to show the relationship between ideas.

Task Achievement

Thoroughly address all parts of the task by providing a balanced discussion on whether it is a positive or negative development, including both sides of the argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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5
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
3
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

283 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

The increasing availability of low-cost airlines now lets people travel around the world. Some feel this is a positive development while others think it is a negative overall. Discuss both sides and give your own opinion.

Many old buildings are protected by law they are part of a nation's history. However, some people think old buildings should be knocked down to make way for new ones people need houses and offices.

If a person is found to be under the influence of drugs or alcohol while driving, they should be banned from driving for life, whether they were involved in an accident or not. To what extent do you agree or disagree?

Homelessness is increasing in many major cities around the world. What do yo think are the causes of this problem and what measures could be taken to solve this problem?