In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

At present, companies are often bringing out
the
Correct article usage
apply
show examples
new features
about
Change preposition
of
show examples
their
products
to highlight as their marketing strategy because
this
makes these stand out to their
customers
. From my point of view, it is acceptable as long as these advertisements
are
Verb problem
do
show examples
not
exaggerating
Wrong verb form
exaggerate
show examples
about
Change preposition
apply
show examples
what is new in reality. As for the strategy highlighting the new values of
products
, the
manufactures
Correct your spelling
manufacturers
show examples
need it to draw prospects' attention to what they may have been seeking but did not exist in other
products
within the same category produced by their competitors. For that reason, the objective
customers
that the
products
are targeted for can be filtered and attracted to bring the expected revenues to the
businesses
.
For example
, when Samsung released their first folded smartphone that served the demand of
customers
wanting the touch screen size to remain yet
being
Wrong verb form
be
show examples
portable
simuntanously
Correct your spelling
simultaneously
, Apple, as their direct competitor, lost around 25% of their
customers
interested in that unique feature to them. 
Besides
the
Correct article usage
apply
show examples
how beneficial
this
phenomenon can be to
businesses
, I think to some extent it should not be harmful towards the consumers. In
details
Fix the agreement mistake
detail
show examples
, the level of advertising used to promote how
newer
Replace the word
new
show examples
their
products
are should be appropriate. As soon as
this
is exaggerated to meet the sales goals but does not actually do its job, the consumers may be the first
one
Correct pronoun usage
ones
show examples
to lose their money. Yet
as a result
, the
businesses
are the next ones to be at the receiving end
that
Correct word choice
and
show examples
lose their
customers
' trust and future purchases.  In conclusion, the constantly advertised new features of
products
results
Correct subject-verb agreement
result
show examples
from the
neccessity
Correct your spelling
necessity
of being outstanding among the others of the
businesses
and of course
also
to catch the attention of those consumers who have sought for these to solve their problems. With the nature of benefiting the
businesses
' end, I wish the
customers
' end will not be harmed by the sometimes
exarggeration
Correct your spelling
exaggeration
of the advertising of
products
that do not really
meat
Correct your spelling
meet
show examples
the promised expectation.
Submitted by camcat.viking on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 1 - Summary
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    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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