4.The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

4.The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
IELTS Writing Task Chart for 4.The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The pie chart compares the proportion of advertising spending by seven types of media in India in 2012 and 2017.
Overall
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, it can be seen that TV dominated the advertising industry over the five years that represented.
However
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, it looks like digital has taken a second popular platform in the industry,
although
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print has decreased marginally in proportion to advertising. Others form of media experienced little change,
while
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outdoor and cinema remained stable.
According to
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the figures, advertising investment on commercial TV has increased their share by 2 %, from an initial 43% to 45% by the year 2017.
Whereas
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digital rose more than double from 2012 to 2017 from 6% to 15%, with
this
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increase in digital being very similar to the decrease in printing.
On the other hand
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, there was a significant decrease in the amount of money spent on printing from 38% to 30% in just five years.
Additionally
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, radio followed a similar decrease from 7% to 4%.

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Vocabulary: The word "proportion" was used 2 times.
Vocabulary: The word "decreased" was used 4 times.
Vocabulary: The word "increased" was used 2 times.
Topic Vocabulary:
  • Pie chart
  • Ad spending
  • Percentage
  • Media channels
  • Trends
  • Comparison
  • Growth
  • Decline
  • Digital media
  • Traditional media
  • Share
  • Surge
  • Plummet
  • Outstrip
  • Diversification
  • Advertising expenditure
  • Broadcast
  • Print
  • Online
  • Mobile
  • Projection
  • Year-on-year
  • Incremental change
  • Market dynamics
  • Advertising landscape
  • Revenue stream
  • Conventional outlets
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