The pie chart provides information about the proportion of advertising spending by seven types of media in India in 2012 and 2017.
It can be seen that TV and Print dominated the advertising industry in both years that are represented.
However
, it looks like digital has taken a portion of spent from print.
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According to
the figures, advertising investment on commercial TV has increased their share by 2 %, from an initial 43%Linking Words
,
to 45% by the year 2017. Remove the comma
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Moreover
, there was a significant decrease in the amount of money spent on printing from 38% to 30% in just five years. Interestingly, digital rose more than double from 2012 to 2017 from 6% to 15%, with Linking Words
this
increase in digital being very similar to the decrease in printing.
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To sum up
, there was a change in investment across the seven types of media. It could be said that these patterns represent the changing technology occurring in India.Linking Words
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