The pie chart compares the proportion of advertising spending by seven types of media in India in 2012 and 2017.
Overall
, it can be seen that TV dominated the advertising industry over the five years that represented. Linking Words
However
, it looks like digital has taken a second popular platform in the industry, Linking Words
although
print has decreased marginally in proportion to advertising. Others form of media experienced little change, Linking Words
while
outdoor and cinema remained stable.
Linking Words
According to
the figures, advertising investment on commercial TV has increased their share by 2 %, from an initial 43% to 45% by the year 2017. Linking Words
Whereas
digital rose more than double from 2012 to 2017 from 6% to 15%, with Linking Words
this
increase in digital being very similar to the decrease in printing.
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On the other hand
, there was a significant decrease in the amount of money spent on printing from 38% to 30% in just five years. Linking Words
Additionally
, radio followed a similar decrease from 7% to 4%.Linking Words
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