impact of advertising targeted at adolescents and the ensuing debate regarding the fairness of influencing the youth. The text explores different perspectives on how advertisers can influence teenagers and their purchasing decisions, touching on concerns about impulsivity, peer pressure, product placement, and the ability of adolescents to filter out advertisements

Being one of the most burning issues, advertising targeted at adolescents has lately become a topic for heated debate. What concerns

people

is how fair it is to influence the youth and whether they are so impressionable. The author of the first text claims that it is via teenagers pestering their families that advertisers can have the most influence on families’ decisions on what to acquire. At the same

time

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time,

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the writer is of the opinion that young

people

tend to buy on a whim under peer pressure without properly evaluating the quality and cost of the product. As far as I am concerned, I am on the same page with the author on

this

matter because not many teenagers are aware of product placement strategies. Being surrounded by

the

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pictures of “a perfect life”, young

people

are likely to opt for purchasing something “

instagrammable

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Instagrammable

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” rather than practical ending up

with

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using it once or twice and putting it away forever. Unfortunately,

this

approach is detrimental as it leads to overconsumption and, in the long term, environmental problems. The author of the second excerpt claims that contrary to common belief, adolescents are not as vulnerable to an endless stream of adverts as they were previously thought to be because they are able to filter it out.

As well as

that, they are discerning consumers because they can access a wide range of data about goods and services. I would personally go

along with

this

point of view because despite being irrational at times, generation Z are adept at using social media and even if they might not notice some admen's tricks, they are able to find good bargains or sales. In my opinion, there are two sides of the issue. On the one hand, teenagers can be vulnerable enough to fall for marketing tricks but

on the other hand

, they are better than anyone at online shopping, which makes them great bargain hunters. I believe that educating young

people

on how to manage their allowance might prevent them from going on a spending spree and make more conscious decisions

while

shopping.