In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Novelty in
a
Remove the article
apply
show examples
product innovation is the main value that often businesses offer when they set up a new campaign.
This
occurrence implies a high tension of competition, thereby denoting positive trends. Product innovation that relies on creative thinking is a must for companies who want to survive in a market.
For example
, every year, phone companies will launch a new type of specification, including software and hardware.
Therefore
, research is needed to analyze not only the new value of products that are not limited by
the
Correct article usage
apply
show examples
tangible features
,
Remove the comma
apply
show examples
but
also
other aspects which contribute to the products,
such
as prices and market positionings. The unprecedented features are the main aims of
this
research process.
Furthermore
, the new specifications will determine is the enterprises could win the markets or not.
Hence
, several consequences will entail the aforementioned process. It is plausible to bring not only a positive but
also
a negative trend.
For instance
, monopoly practices, and ultimately antitrust practices may occur during
this
competition. It will inhibit the cultivation of new companies and may decimate the creativity processes
due to
the lack of competitors in a particular area.
Otherwise
, the distasteful conditions often raise a new outlier, an uncertain event.
Moreover
, it will become a new domineering factor which turn the tables if it rises.
This
event will lead to a new order in the business realm in which better development can transpire.
To conclude
, original ideas seem to happen
due to
the high demand of winning the competition pressures. Some consequences likely happen during the processes. It may bring disadvantages, but a better era is likely created by
this
unpleasant condition.
Submitted by misstiasclassroom on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
To improve coherence and cohesion, aim for clearer transitions between ideas and paragraphs. Use cohesive devices like 'Firstly', 'Additionally', 'On the other hand' etc., to signpost your arguments more effectively.
coherence cohesion
Strengthen main points by providing more specific examples and evidence. Avoid general statements and try to reference real-world examples or case studies.
task achievement
To fully accomplish the task, ensure your response fully addresses all parts of the question. Make explicit statements about why novelty is emphasized in advertising and whether this is positive or negative.
task achievement
Clarify and expand upon your ideas to ensure they are comprehensive. Work on developing each point with more analysis and less assumption, guiding the reader through your reasoning.
task achievement
Incorporate relevant, specific examples to support your arguments. These should be drawn from credible sources or personal experience to add weight to your claims.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

You are not ready for IELTS Speaking, if you

  • Can’t speak smoothly without pauses.
  • Use simple words and lack vocabulary.
  • Feel nervous and anxious when speaking.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays:

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!