In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the dynamic landscape of modern business, companies often prioritize highlighting the newness of their products in advertising campaigns. In
this
essay, I will explain why
this
trend can be seen as a positive development and I will explain the reasons.
To begin
with, advertising that shows the fresh side of a
product
and solution builds trust from the customer's side.
Customers
definitely want the products they buy to be new, innovative and unique.
For example
, Apple always releases the latest iPhone series every year and advertises its latest products very well emphasising that they have the latest iPhone variant with a much more advanced and modern
quality
than the previous version.
Furthermore
,
this
always attracts
customers
and they are always willing to spend money to buy because they believe that Apple always releases something new.
On the other hand
, showing the new
quality
of a
product
through advertising is an important thing that all businesses must do. Because advertising is a medium of communication between sellers and buyers, it is
also
a major factor in giving impressions to
customers
.
For instance
, Adidas shoes always feel 'new' to all wearers because of the advertising and
quality
they offer,
this
has been embedded in every mind of their
customers
even though not all Adidas shoe series sold in stores is the most recent series.
To sum up
, marketing a
product
as if it is
a
Correct article usage
apply
show examples
new is a good movement from the
companies
Fix the agreement mistake
company
show examples
and buyer's side as long as it is done honestly, which means that the seller
is really advertise
Change the verb form
is really advertising
show examples
a new and
quality
product
.
In addition
to being positive,
this
certainly benefits the users because they get a new and
quality
product
,
while
the companies
gets
Change the verb form
get
show examples
money and a good image.
Submitted by zefanyagyu on

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Introduction
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Paragraph Structure
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Linking Words
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Conclusion
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Task Completion
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Task Evidence
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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