The diagram illustrates some striking trends represented by the lowest peaks of the huge decline of the percentage of the population accessing news from printed media and the highest peaks of receiving information via television.
On one hand, since 2013 the percentage of the population reading printed newspapers decreased from 40% to less than 25%.
On the other hand
, Linking Words
while
printed sources of influence were losing their popularity, the internet stepped in and replaced it. Linking Words
This
can be explained by the increase in the percentage of people using the internet as a platform for discovery from 30% to more than 70%, which already overlaps printed newspapers' highest peak.
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Besides
that, another sign that printed means of communication are becoming obsolete and digital ones are getting popularised is television leading through all three years, even though it faced a slight decline in 2013.
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Overall
, technology tends to overcome the news industry, Linking Words
whereas
paper tends to lose popularity.Linking Words
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