In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant example for your own knowledge or experience.

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In today's market, many corporations emphasize their use of recent technologies and

methods

Use synonyms

to produce innovative goods.

While

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the efficiency of these new products may not always be absolute,

this

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essay contends that they generally prove more effective than older counterparts, a trend driven by both consumer preferences and societal benefits.

To begin

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, consumers inherently gravitate towards new products, believing them to offer superior results compared to outdated alternatives.

For instance

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, the recent launch of Versace's Sunscreen in January 2024 exemplifies

this

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trend. Marketed as not only harmless but

also

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capable of protecting the skin against harmful sun emissions,

this

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product likely incorporates the latest advancements in technology and production

methods

Use synonyms

Moreover

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, the relentless pursuit of innovation by businesses deserves commendation, particularly when aimed at societal advancement rather than solely economic gains. Pharmaceutical companies worldwide are actively exploring new

methods

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to develop more effective treatments for debilitating illnesses like cancer and osteoporosis. The commitment of these companies to leveraging innovation for enhanced efficiency in treating various ailments is both admirable and beneficial to society. In conclusion,

while

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the prevalence of deceptive advertisements may pose challenges, the

overall

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trend suggests that humanity stands to benefit from the continued advancement of new products. By prioritizing innovation and societal well-being, businesses can contribute to a future where the adoption of novel technologies and

methods

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leads to tangible improvements in our lives.

golriiz23Sun Feb 25 2024

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task response

Make sure to directly address both parts of the question more explicitly. While you touch upon why businesses emphasize new products and whether it's positive or negative, clearly stating your position on these aspects will strengthen your argument.

coherence cohesion

Use a wider range of linking words and phrases to enhance the flow of ideas between sentences and paragraphs. This will make your essay more cohesive.

task achievement

Try to include more concrete examples and data to support your points. While the Versace Sunscreen example is good, adding more specific examples or statistics could further bolster your argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

7
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

228 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant example for your own knowledge or experience.

Fully explain your ideas

The plans below show a harbour in 2000 and how it looks today. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Your report should comprise a minimum of 150 words.

In some countries around the world, there have been an increase in the number of parents who are choosing to educate their children themselves instead of sending them to school. Do the advantages of homeschooling education outweigh the disadvantages?

Many developed countries are giving financial aid to poor countries. However, this hasn’t solved the problem of poverty in these nations and so other types of help are needed. To what extent do you agree or disagree with the statement?

In some countries an increasing no of people are suffering from health problems as a result of eating too much fast food. It is therefore necessary for government to impose a higher tax on this kind of food. Do you agree or disagree?

Some people argue that all experimentation on animals is bad and should be outlawed. However, others believe that important scientific discoveries can be made from animal experiments. Can experimentation on animals be justified? Are there any alternatives?