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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant example for your own knowledge or experience.

#businesses #emphasise #products #development
In today's market, many corporations emphasize their use of recent technologies and
methods
 to produce innovative goods.
While
 the efficiency of these new products may not always be absolute,
this
 essay contends that they generally prove more effective than older counterparts, a trend driven by both consumer preferences and societal benefits.
To begin
, consumers inherently gravitate towards new products, believing them to offer superior results compared to outdated alternatives.
For instance
, the recent launch of Versace's Sunscreen in January 2024 exemplifies
this
 trend. Marketed as not only harmless but
also
 capable of protecting the skin against harmful sun emissions,
this
 product likely incorporates the latest advancements in technology and production
methods
.
Moreover
, the relentless pursuit of innovation by businesses deserves commendation, particularly when aimed at societal advancement rather than solely economic gains. Pharmaceutical companies worldwide are actively exploring new
methods
 to develop more effective treatments for debilitating illnesses like cancer and osteoporosis. The commitment of these companies to leveraging innovation for enhanced efficiency in treating various ailments is both admirable and beneficial to society. In conclusion,
while
 the prevalence of deceptive advertisements may pose challenges, the
overall
 trend suggests that humanity stands to benefit from the continued advancement of new products. By prioritizing innovation and societal well-being, businesses can contribute to a future where the adoption of novel technologies and
methods
 leads to tangible improvements in our lives.
Submitted by golriiz23 on

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task response
Make sure to directly address both parts of the question more explicitly. While you touch upon why businesses emphasize new products and whether it's positive or negative, clearly stating your position on these aspects will strengthen your argument.
coherence cohesion
Use a wider range of linking words and phrases to enhance the flow of ideas between sentences and paragraphs. This will make your essay more cohesive.
task achievement
Try to include more concrete examples and data to support your points. While the Versace Sunscreen example is good, adding more specific examples or statistics could further bolster your argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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