Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
The enormous
sales
generated from famous consumer products are attributed to the success of advertisement rather than the actual demands of the market. This
essay completely agrees with this
statement due to
the effectiveness of using brand ambassadors to leverage sales
and providing discounts
to increase the number of sold goods.
First and foremost, big brands often hire influencers to review and introduce their products to the public. This
approach utilizes figures that are popular among people in the targeted markets. Hence
, folks who have developed trust toward these ambassadors are enticed to try the products. For example
, in the skincare industry, brands often pay key opinion leaders in a beauty ecosystem to make a sponsored video that reviews the effectiveness and benefits of using the items. At the beginning of 2023, Skintific sent promotional items to Tasya Farasya. She posted Instagram stories talking about the goods which got a lot of impressions and ramped up the sales
of Skintific.
Moreover
, in a competitive market, companies use discounts
to leverage their sales
. They use psychology in purchasing to gain more buyers by giving special discounts
. For instance
, Skintific, a skincare brand, launched a good deal by giving a discount for buyers who purchase a bundle package over those who only buy a la carte. This
marketing approach attracts people to buy more than their actual needs owing to the idea of getting a cheaper price. Therefore
, the brands can jack up their sales
and generate more profit from the market.
In conclusion, the mounting sales
of famous consumer goods do not necessarily depict the real demand of the customers because the companies pay influencers to drive the sales
and use discounts
as incentives for people to spend more money on bundling items.Submitted by intanannisa.ia on
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coherence cohesion
Your essay structure is commendable with a clear introduction, a logical follow through in the body paragraphs, and a coherent conclusion. To further enhance your score, ensure that each paragraph more seamlessly connects to the other, using a wider range of cohesive devices.
task achievement
You've successfully addressed the task by presenting a clear position and supporting your views with specific examples. However, to elevate your essay, try to develop your arguments further by exploring alternate perspectives before reaffirming your own stance. This will demonstrate a more comprehensive engagement with the topic.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?
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