In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
With the development of the economy, many merchants choose to use novel advertising to attract
consumers
. There are some advantages and disadvantages of this
phenomenon.
On the one hand, there are several reasons for merchants always highlight their product differences. One thing is that advertisement emphasizes the novelty
of a product in order to attract consumers
’ attention and interest. New products
in some fields are often more attractive to people because these products
are considered to represent innovation, creativity, and progress in any field. Another thing is that the company continues to update their products
, which helps the company build an innovative brand image, and enhance people’s impressions and favorable
for the brand. Change the spelling
favourable
As a result
, a fantastic product advertisement attracts a myriad of consumers
, which is the reason why businesses emphasize their products
in their advertisements.
On the other hand
, businesses emphasize products
in advertisements, which brings some impacts of positive and negative. Firstly
, consumers
are usually attracted by new products
. New products
usually mean better functions, better experience, and higher value. This
can encourage consumers
to buy and drive sales growth. Additionally
, emphasizing novel products
can improve a company’s competitiveness. In a competitive market, emphasizing the novelty
of products
can help enterprises stand out from similar products
and win a competitive advantage. However
, some negative impacts cannot be ignored. Overemphasis on the novelty
of products
may lead to excessive marketing or fake promotion, and consumers
may feel deceived, which may cause consumers
to lose confidence in a brand.
In conclusion, businesses emphasize novelty
products
in advertisements which is a useful strategy to attract people’s attention, but it should balance many aspects.Submitted by hsmkashi on
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coherence cohesion
Try to diversify your sentence structures to make your essay even more engaging.
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Review the essay for occasional grammatical inconsistencies to enhance clarity and readability.
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Integrate a wider range of vocabulary to demonstrate language proficiency and articulate your ideas more precisely.
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Your essay presents a balanced view, examining both positive and negative aspects of the trend.
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Your introduction and conclusion are clear and effectively bookend your main points.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.