In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In an era
which
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in which
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advertisement is considered
as
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apply
show examples
an important part of people’s daily
lifes
Correct your spelling
lives
show examples
, many enterprises highlight their products’ new
features
in their marketing campaigns. In
this
essay, its reasons will be discussed and it is decided
that
Correct word choice
apply
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whether it is
a
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an
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advantegous
Correct your spelling
advantageous
or
disadvantegous
Correct your spelling
disadvantageous
enhancement.
To begin
with, there are numerous reasons why marketing professionals stress new
features
when they market a
product
.One of the most important factors
of
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apply
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them
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apply
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is that the idea of new
features
in some way influences people by changing their perception
about
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of
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the
product
.
Therefore
, the view of an upgraded
product
with new
features
not only leads target customers to think that they can gain more value than before but
also
increases their willingness to purchase.
According to
an article in Harvard Business Magazine, the capability of triggering consumers towards purchasing
behavour
Correct your spelling
behaviour
is 34% higher in informative adverts which announce new and developed
features
of a
product
than
other
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in other
show examples
advert types,
such
as reminder adverts which help individuals to remember the brand and the
product
.
On the other hand
, even though emphasising that the
product
has some advanced
features
has some beneficial outcomes for businesses, it may be harmful to consumers’ consumption habits as nearly every brand follows
this
marketing strategy to attract their potential consumers. Customers are continuously being exposed to the same strategy.
Thus
, the attention level of people who interact with advertisements that focus on new
features
decreases dramatically.
For instance
, one surfing on
the
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apply
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social media starts to not believe
these kind
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this kind
these kinds
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of adverts that she encounters because she is not impacted by them.
Moreover
, she
forget
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forgets
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them immediately.
To sum up
, thanks to its ability to alter people’s thoughts about the
product
,
business
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businesses
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stress that a marketed
product
is new in some ways.
However
, it may impact reversely as a negative development by making people less charmed.
Submitted by smd1212 on

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coherence
Make sure to improve the clarity and coherence of sentences to avoid confusion. Breaking down complex sentences might help.
coherence
Ensure a more balanced discussion in body paragraphs by integrating counterarguments or diverse perspectives.
task response
Work on introducing more varied sentence structures and vocabulary to enhance readability and engagement.
language
Pay attention to minor grammatical errors and strive for greater accuracy to make the essay more polished.
task response
The essay addresses both parts of the question, providing reasons for the emphasis on new features in advertisements and discussing potential positive or negative impacts.
coherence
The introduction and conclusion are clear, summarizing the main points effectively.
task response
The essay includes relevant examples, like the reference to the Harvard Business Magazine, which strengthen its arguments.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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