In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In an era
which
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in which
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advertisement is considered
as
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apply
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an important part of people’s daily
lifes
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lives
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, many enterprises highlight their products’ new
features
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in their marketing campaigns. In
this
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essay, its reasons will be discussed and it is decided
that
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apply
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whether it is
a
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an
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advantegous
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advantageous
or
disadvantegous
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disadvantageous
enhancement.
To begin
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with, there are numerous reasons why marketing professionals stress new
features
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when they market a
product
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.One of the most important factors
of
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apply
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them
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apply
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is that the idea of new
features
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in some way influences people by changing their perception
about
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of
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the
product
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.
Therefore
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, the view of an upgraded
product
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with new
features
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not only leads target customers to think that they can gain more value than before but
also
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increases their willingness to purchase.
According to
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an article in Harvard Business Magazine, the capability of triggering consumers towards purchasing
behavour
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behaviour
is 34% higher in informative adverts which announce new and developed
features
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of a
product
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than
other
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in other
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advert types,
such
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as reminder adverts which help individuals to remember the brand and the
product
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.
On the other hand
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, even though emphasising that the
product
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has some advanced
features
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has some beneficial outcomes for businesses, it may be harmful to consumers’ consumption habits as nearly every brand follows
this
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marketing strategy to attract their potential consumers. Customers are continuously being exposed to the same strategy.
Thus
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, the attention level of people who interact with advertisements that focus on new
features
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decreases dramatically.
For instance
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, one surfing on
the
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apply
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social media starts to not believe
these kind
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this kind
these kinds
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of adverts that she encounters because she is not impacted by them.
Moreover
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, she
forget
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forgets
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them immediately.
To sum up
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, thanks to its ability to alter people’s thoughts about the
product
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,
business
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businesses
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stress that a marketed
product
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is new in some ways.
However
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, it may impact reversely as a negative development by making people less charmed.
Submitted by smd1212 on

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coherence
Make sure to improve the clarity and coherence of sentences to avoid confusion. Breaking down complex sentences might help.
coherence
Ensure a more balanced discussion in body paragraphs by integrating counterarguments or diverse perspectives.
task response
Work on introducing more varied sentence structures and vocabulary to enhance readability and engagement.
language
Pay attention to minor grammatical errors and strive for greater accuracy to make the essay more polished.
task response
The essay addresses both parts of the question, providing reasons for the emphasis on new features in advertisements and discussing potential positive or negative impacts.
coherence
The introduction and conclusion are clear, summarizing the main points effectively.
task response
The essay includes relevant examples, like the reference to the Harvard Business Magazine, which strengthen its arguments.

Your opinion

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If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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