In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In an era
which
Change preposition
in which
show examples
advertisement is considered
as
Change preposition
apply
show examples
an important part of people’s daily
lifes
Correct your spelling
lives
show examples
, many enterprises highlight their products’ new
features
in their marketing campaigns. In
this
essay, its reasons will be discussed and it is decided
that
Correct word choice
apply
show examples
whether it is
a
Change the article
an
show examples
advantegous
Correct your spelling
advantageous
or
disadvantegous
Correct your spelling
disadvantageous
enhancement.
To begin
with, there are numerous reasons why marketing professionals stress new
features
when they market a
product
.One of the most important factors
of
Change preposition
apply
show examples
them
Correct pronoun usage
apply
show examples
is that the idea of new
features
in some way influences people by changing their perception
about
Change preposition
of
show examples
the
product
.
Therefore
, the view of an upgraded
product
with new
features
not only leads target customers to think that they can gain more value than before but
also
increases their willingness to purchase.
According to
an article in Harvard Business Magazine, the capability of triggering consumers towards purchasing
behavour
Correct your spelling
behaviour
is 34% higher in informative adverts which announce new and developed
features
of a
product
than
other
Change preposition
in other
show examples
advert types,
such
as reminder adverts which help individuals to remember the brand and the
product
.
On the other hand
, even though emphasising that the
product
has some advanced
features
has some beneficial outcomes for businesses, it may be harmful to consumers’ consumption habits as nearly every brand follows
this
marketing strategy to attract their potential consumers. Customers are continuously being exposed to the same strategy.
Thus
, the attention level of people who interact with advertisements that focus on new
features
decreases dramatically.
For instance
, one surfing on
the
Correct article usage
apply
show examples
social media starts to not believe
these kind
Change the determiner
this kind
these kinds
show examples
of adverts that she encounters because she is not impacted by them.
Moreover
, she
forget
Change the verb form
forgets
show examples
them immediately.
To sum up
, thanks to its ability to alter people’s thoughts about the
product
,
business
Fix the agreement mistake
businesses
show examples
stress that a marketed
product
is new in some ways.
However
, it may impact reversely as a negative development by making people less charmed.
Submitted by smd1212 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence
Make sure to improve the clarity and coherence of sentences to avoid confusion. Breaking down complex sentences might help.
coherence
Ensure a more balanced discussion in body paragraphs by integrating counterarguments or diverse perspectives.
task response
Work on introducing more varied sentence structures and vocabulary to enhance readability and engagement.
language
Pay attention to minor grammatical errors and strive for greater accuracy to make the essay more polished.
task response
The essay addresses both parts of the question, providing reasons for the emphasis on new features in advertisements and discussing potential positive or negative impacts.
coherence
The introduction and conclusion are clear, summarizing the main points effectively.
task response
The essay includes relevant examples, like the reference to the Harvard Business Magazine, which strengthen its arguments.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: