Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Due to

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the recent increase in interest in advertising, a lot of companies are trying to create or speculate that their

products

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have some brand-new features. I believe that the two main reasons for

Correct pronoun usage

this

show examples

are higher competition than before and the desire to create a unique product that will differ from others.

This

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approach has cons and pros; in

this

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essay, I will elaborate more on

this

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and provide factual information to prove my point.

Firstly

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, it is hard to deny the

overall

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changes in today's marketing methods. Most businesses spend a good part of their dividends on promoting their

products

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and are willing to come up with all kinds of marketing strategies. One of the easiest yet competitive ways is to portray the product with new features that other similar ones don'

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have.

For example

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, the first promo of the "iPhone" was remarkable because it showed that new iPhones could be small but at the same time have great memory, camera, sensor screen, and other phones that were sold before. Because of

this

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development, a new era for smartphones began, and now ordinary people and companies around the world still benefit from it.

On the other hand

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, some companies don'

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tell the full truth about their

products

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and lie about having new types of

products

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while

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not actually improving them. A great example of

this

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would be a story in the Russian auto market. It happened five years ago; the biggest auto concern put up an advertisement about an upcoming model of the "Lada" car renewal, and they will present it in one month for people to witness. During

this

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event, the car unfortunately couldn'

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start or move. The truth was, they haven'

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really changed anything but claimed only.

This

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story showed that no matter what the company says, the end result will show reality and success or failure. In summary, it all depends on a company's honesty and responsibility. If during promotion the company mentions new settings and, in reality, it didn'

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happen,

then

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it would only ruin the brand's name and shake the customer's trust. That's why brands should stay truthful and loyal to their clients.

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introduction conclusion present

The introduction could be slightly more engaging. Perhaps expanding on the background or importance of the topic might capture the reader's attention better.

supported main points

Try to ensure that each main point is supported with equally strong examples. The iPhone example was very compelling, whereas the Lada example, although relevant, could be developed further.

logical structure

Ensure that transitions between ideas are seamless. Words like 'Moreover,' 'Additionally,' or 'Conversely' can help the reader follow your argument more easily.

complete response

The essay provides a comprehensive response to the task, addressing both reasons for the phenomenon and discussing its positive and negative sides.

clear comprehensive ideas

The ideas presented in the essay are clear and easy to follow. The paragraph structure helps in maintaining clarity.

introduction conclusion present

The introduction and conclusion are present and effectively frame the essay. The conclusion summarizes the main points well.

8
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

360 words

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Topic Vocabulary:

innovation
cutting-edge
state-of-the-art
modern
latest trends
competitive edge
rejuvenate
boost sales
consumer excitement
brand image
saturated market
distinguish
buzz
engagement
highlighting updates
attracting customers

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Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In many countries, people think owning a home is more important than renting one.Why is this the case? Do you think it’s a positive or negative situation?

'People who do not use social media networks* will always fall behind in career development opportunities.' To what extent do you feel that this is an accurate and important prediction?

Big salary is much more important than job satisfaction. Do you agree or disagree? Provide relevant examples if necessary.

Some people believe that homework is unnecessary and shoul be banned to school.