Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Due to
the recent increase in interest in advertising, a lot of companies are trying to create or speculate that their products
have some brand-new features. I believe that the two main reasons for it
are higher competition than before and the desire to create a unique product that will differ from others. Correct pronoun usage
this
This
approach has cons and pros; in this
essay, I will elaborate more on this
and provide factual information to prove my point.
Firstly
, it is hard to deny the overall
changes in today's marketing methods. Most businesses spend a good part of their dividends on promoting their products
and are willing to come up with all kinds of marketing strategies. One of the easiest yet competitive ways is to portray the product with new features that other similar ones don't
have. For example
, the first promo of the "iPhone" was remarkable because it showed that new iPhones could be small but at the same time have great memory, camera, sensor screen, and other phones that were sold before. Because of this
development, a new era for smartphones began, and now ordinary people and companies around the world still benefit from it.
On the other hand
, some companies don't
tell the full truth about their products
and lie about having new types of products
while
not actually improving them. A great example of this
would be a story in the Russian auto market. It happened five years ago; the biggest auto concern put up an advertisement about an upcoming model of the "Lada" car renewal, and they will present it in one month for people to witness. During this
event, the car unfortunately couldn't
start or move. The truth was, they haven't
really changed anything but claimed only. This
story showed that no matter what the company says, the end result will show reality and success or failure.
In summary, it all depends on a company's honesty and responsibility. If during promotion the company mentions new settings and, in reality, it didn't
happen, then
it would only ruin the brand's name and shake the customer's trust. That's why brands should stay truthful and loyal to their clients.Submitted by forkulichka on
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introduction conclusion present
The introduction could be slightly more engaging. Perhaps expanding on the background or importance of the topic might capture the reader's attention better.
supported main points
Try to ensure that each main point is supported with equally strong examples. The iPhone example was very compelling, whereas the Lada example, although relevant, could be developed further.
logical structure
Ensure that transitions between ideas are seamless. Words like 'Moreover,' 'Additionally,' or 'Conversely' can help the reader follow your argument more easily.
complete response
The essay provides a comprehensive response to the task, addressing both reasons for the phenomenon and discussing its positive and negative sides.
clear comprehensive ideas
The ideas presented in the essay are clear and easy to follow. The paragraph structure helps in maintaining clarity.
introduction conclusion present
The introduction and conclusion are present and effectively frame the essay. The conclusion summarizes the main points well.
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