Advertising has become an unavoidable part of everyone’s life. Some say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion.

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Nowadays, publicity campaigns are on
a
Correct article usage
the
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rise. The retailers put the
adds
Correct your spelling
ads
show examples
of their
products
on newsletters, hoardings and social media.
However
,
this
approach has its own pros and cons.
Therefore
, I am holding a partial viewpoint on
this
. The points to support my stance are elaborated in the following paragraphs.
To begin
with, those who
opines
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opine
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that it has a positive impact on our
life
Fix the agreement mistake
lives
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,
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apply
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argues
Correct subject-verb agreement
argue
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that it brings economic prosperity. In fact, both advertisers and advertising agencies gain profits because companies showcase their
hot selling
Add a hyphen
hot-selling
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products
through
adds
Correct your spelling
ads
show examples
to attract
customers
and they pay handsome money to the
people
, who
designs
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design
show examples
and put up advertisements.
Thus
,
this
activity
is economically positive for both
the
Correct article usage
apply
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sides. Adding more to it, it attract more
buyers
and
giving
Wrong verb form
gives
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an opportunity to the manufacturers to grow their businesses. As a matter of fact, adverts showing discounts on
products
attract
buyers
and it enables the companies to make more profits.
For example
, it has been seen that during
onlines
Correct your spelling
online
sales on Amazon and Flipkart, millions of
customers
buy various
products
because of lucrative offers and these retail
gaints
Correct your spelling
giants
gains
make heavy profits.
Hence
,
this
activity
can be used to grow businesses.
On the other hand
,
people
who oppose publicity drives
argues
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argue
show examples
that it plays with
customers
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customers'
customer's
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mind
Fix the agreement mistake
minds
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to buy useless
products
. In many cases,
buyers
usually purchase items that they don't even need, they do it because they
had
Wrong verb form
have
show examples
seen an
add
Correct your spelling
ad
show examples
showcasing that product. To illustrate, in Delhi a young boy bought a PS 6 from a sale without telling his parents.
Therefore
,
this
activity
plays with
people
's psychology, which indeed is wrong.
Moreover
,
this
activity
can put
customers
under
Change preposition
in
show examples
financial
Correct article usage
a financial
show examples
crisis. It has been seen that most of the
times
Fix the agreement mistake
time
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buyers
got
Verb problem
are
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attractive
Replace the word
attracted
show examples
to the lucrative discounts offered and they tend to buy more
products
than
the
Correct your spelling
they
show examples
actual
Change the word
actually
show examples
need.
Thus
,
people
should not fall
in
Change preposition
into
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trap
Add an article
the trap
show examples
of publicity campaigns.
To sum up
, advertisement has its own positive and negative sides, it depends upon
customers
, whether, they use it in
a
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the
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right way,or in
a
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the
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wrong way.
Submitted by mrsdns on

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grammar
Check grammar and spelling to fix minor errors (e.g., 'opines' should be 'opine', 'PS 6' should be 'PS5').
coherence
Ensure that each paragraph sticks to one main idea to improve coherence. For example, discussing economic benefits and customer psychology separately would make your argument clearer.
conclusion
Include a more detailed conclusion that summarizes your main points and clearly states your opinion.
balance
The essay provides a balanced view by discussing both positive and negative aspects of advertising.
examples
Good use of specific examples like Amazon and Flipkart sales to support claims.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • consumerism
  • manipulative tactics
  • brand loyalty
  • target audience
  • consumer awareness
  • economic impact
  • social issues
  • materialism
  • persuasive techniques
  • unrealistic expectations
  • mental health
  • consumer spending
  • brand image
  • societal values
  • awareness campaigns
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