In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

These days, many companies place a lot of emphasis on making their
products
more innovative than their precious versions in some ways.
This
can be attributed to the demand of customers who always want to have the top trending
products
. Personally,
this
development is positive. First of all, the majority of the public prefers to purchase all the latest
products
. To show off that they are fashionable people and not being backward humans.
The businesses
Correct article usage
Businesses
show examples
have taken advantage of
this
common perceptual pattern as they have always created more versions of their
products
with
further
updated features.
This
is why the phenomenon of corporations wanting to show their new
products
to society is rapidly increasing. What’s more, highlighting their
products
' differences and uniqueness is a reliable method of not only attracting more shoppers but
also
enabling the brands to stand out from the crowd among other competitors.
This
increase
also
helps the businesses to rebrand their representation in consumers' eyes.
For instance
, Vinamilk has just changed its packaging.
This
change is used for remarking a five-year anniversary since it was founded.
As a result
, they made their brand recognition more special and popular. In conclusion, corporations have been racing against other competitors to attract more buyers and earn significant profits. Honestly, on the basic level, it seems to be among the most thought-provoking strategies; as being considered beneath the surface, it turns out to be a positive development when it could satisfy the demand of customers, cement the brands’ credibility in the eye of the general populace, and
also
help the businesses maintain proceeds stably.
Submitted by jakelong16091994 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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