Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. to what extent do you agree or disagree ?

It is argued that advertisement is the major cause behind the huge sale of popular consumer goods and does not mirror the real things that a society needs. I strongly agree with
this
notion because of the attractive and
urgency
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urgent
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trap created for products. Many
large scale
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large-scale
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enterprises are
profit driven
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profit-driven
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which means that their primary goal is to lure the consumers into buying their products even if it is at the cost of the buyers themselves. Take fairness creams
for
example
. The market strategy behind
such
products is to
instill
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instil
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a sense of inferiority among those "brown-skinned" by selling the idea that fairness equates with beauty which brings guaranteed success.
For
example
, a fairness cream company called 'Fair and Lovely' was the
most sold
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most-sold
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product in India in 2020,
specially
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especially
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among the lower middle class or poor,
while
their real needs for employment and nutrition went unfulfilled.
Furthermore
, apart from making it attractive, advertisements are
also
designed in a way so that you feel the fear of missing out on them. Take
IPhone
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iPhone
show examples
for
example
. The youth gets influenced to buy it,
then
shows off in their circles through social media, which
inturn
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in turn
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pressurises their peers to buy it by hook or crook which in turn
rises
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raises
show examples
the sales.
This
creates a loop.
For
example
, In India, a
19-year old
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19-year-old
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unemployed son of a daily wage
laborer
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labourer
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went viral for starving and getting his mother to exhaust all her savings, just to get him an
IPhone
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iPhone
show examples
. The influence of ads creates
such
hype that the poor child
couldn't
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can't
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differentiate between real needs like jobs and food.
To conclude
, advertisements create a sense of urgency and desire for things that people may not really need, but end up buying
them
Correct pronoun usage
apply
show examples
in huge numbers
due to
this
trap.
Submitted by man3meet4 on

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task achievement
Ensure that your introduction briefly outlines the main arguments you will discuss.
task achievement
Consider including counterarguments to provide a more balanced perspective.
coherence cohesion
Maintain a clear progression of ideas, linking paragraphs and sections with transitional phrases.
task achievement
Strong use of examples that illustrate and support your main points effectively.
coherence cohesion
Logical structure and clear progression of ideas across the essay.
coherence cohesion
A clear and relevant conclusion that summarizes your main arguments.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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