In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In recent times, advertising businesses put emphasis on the fact that their
products
are new in some way.
This
is because people are more likely to be interested in things that they think are unique. I personally view
this
as a positive trend
due to
the possible technological advancements
this
might result in.
To begin
with, people tend to be more drawn to
products
that are different from the past because they spark curiosity, which leads to them wanting to purchase the product to know more about it.
For example
, the new foldable phone that Samsung launched recently.
This
new technology sparked numerous interests because it
has
Wrong verb form
had
show examples
never been done before, no one could have imagined a smartphone that could be folded, which resulted in them getting millions of sales within just a few weeks upon release. I think
this
a positive development because the excitement and interest new technologies bring to customers makes it so that companies work hard to create new
products
or make
enhancement
Fix the agreement mistake
enhancements
show examples
to an existing product as frequently as possible to increase their popularity and profits.
For instance
, phone companies make upgrades to their models every year to make more sales.
This
in turn pushes technology
further
,
consequently
making our society more technologically advanced. In conclusion, the advertisement industry emphasizes their
products
being brand new to catch more attention and sales because people are attracted to new advanced things, which results in continuous advancements in technology.
Thus
, I see
this
as a positive development for our world.
Submitted by minnikamol on

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coherence cohesion
To enhance coherence, consider using more linking words or phrases to connect your ideas smoothly from one paragraph to another.
coherence cohesion
While your introduction and conclusion are present, try to make your thesis statement stand out more in the introduction for clarity.
task achievement
For task achievement, ensure that each main point is explored in depth with multiple examples if possible.
task achievement
Consider expanding on the implications of technological advancements for societies to deepen your analysis on why it is a positive development.
coherence cohesion
Your essay presents a clear introduction and conclusion, effectively framing your arguments.
task achievement
The example of Samsung's foldable phone is relevant and well-integrated into your argument, adding weight to your point about consumer interest in new products.
task achievement
You have addressed both parts of the question adequately, considering both why businesses emphasize new products and your opinion on whether this development is positive.

You are not ready for IELTS Speaking, if you

  • Can’t speak smoothly without pauses.
  • Use simple words and lack vocabulary.
  • Feel nervous and anxious when speaking.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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