In the advertising, businesses nowadaways usually emphasise that their products are new in some way. Why is this? Do you thinkn it is a positive or negative development?

These days, in
the
Correct article usage
apply
show examples
advertisements, businessmen generally demand that their
products
are new in some ways. They do
this
because it is a
business
strategy
to sell their
products
. I personally believe that it is a negative development because they mislead the public with
this
message.
While
selling their
products
in
the
Correct article usage
apply
show examples
advertisements, businessmen emphasize that
this
product
is new as a
business
strategy
. They want to make
people
believe that
this
product
has new qualities and
it
Correct pronoun usage
apply
show examples
is different from the previous ones.
This
strategy
makes
people
believe that
this
product
is important and they have to buy it.
For example
, in Bangladesh, several fairness
cream
companies every year sell the same fairness
cream
saying as new.
However
, they
launch
Wrong verb form
launched
show examples
it almost 10 years back.
This
strategy
attracts
people
and encourages them to purchase the
cream
. Selling the old
product
emphasizing
Verb problem
apply
show examples
as new is a negative development because it misleads the public. The information delivered in the advertisements is quite misleading because
this
product
is not new.
This
business
strategy
is unethical and it hinders the trust of
people
.
People
think
this
cream
has new qualities and it is different from the old ones and they buy it spending their money.
For example
, in India, shoppers, especially women purchase a lot of cosmetics every year only because
business
companies attract them saying that their
products
are new. In conclusion, companies
while
selling their
products
emphasize that
this
product
is new because it will help them to sell their
products
. I personally think that it is a negative development because
people
believe them and buy their
products
.
Submitted by rahman_rehana on

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I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • Novelty
  • Unique selling proposition
  • Early adopters
  • Continuous improvement
  • Perception
  • Saturated market
  • Fear of missing out (FOMO)
  • Innovation-driven
  • Tech-savvy
  • Initial sales figures
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