The graph below shows the top priorities by business companies in the USA in 2016. Summarise the information by selecting and reporting the main features and make comparisons where relevant.

The diagram compares the top priorities

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business companies in the USA in 2016.

Overall

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, increasing the number of contacts/leads and converting them to customers were the two most valued priorities for all employees. The first 25 staff members had the same interest rate on both increasing and converting contacts and leads.

However

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, the following 26 to 200 showed 6% more attraction to the increasing aspect.

Finally

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, the 201 or more workers were more focused on converting, with a slight decrease on both points. Going up in the number of employees, reducing the cost of contact, lead and customer acquisition soared as well. In sharp contrast to

this

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, providing ROI of marketing activities seemed to be more important to 201 or more workers as it only overtook increasing revenue derived from existing customers starting from 201 employees or more. Before that, the priorities were on the same level, both at 47% and from 0 to 25 providing ROI was 10% less important.