Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of society in which they are sold. To what extend do you agree or disagree?

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The unprecedented sales volumes of trendy consumer products have sparked debate about whether advertising overrides genuine societal needs. It is true that marketing undoubtedly influences consumption patterns, and I contend that a lot of ads create artificial wants
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and manipulating
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manipulating
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manipulate
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consumer decision-making. Modern advertising employs sophisticated psychological tactics that distort rational consumption through celebrity endorsements and fabricated desires.
For instance
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, when celebrities endorse trendy items, they often persuade fans—particularly
young
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the young
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community—to purchase unnecessary items.
Similarly
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, polished TV commercials portray ordinary products as indispensable, triggering impulsive purchases. Advertisers strategically associate their
goods
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with symbols of power, success, and glamour, implying that ownership will automatically have these qualities.
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, a significant proportion of luxury
goods
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consumers
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are middle-income individuals seeking social status through their purchases. Advertisements effectively target these
consumers
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by exhibiting idealized lifestyles associated with luxury brands.
Such
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strategies exploit cognitive biases, making superficial wants appear as urgent needs,
further
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manipulating preferences.
Furthermore
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, advertising often promotes
goods
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and services that
consumers
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do not truly need. Its ultimate aim is to persuade
consumers
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to purchase unnecessarily. In reality, many advertised items are not essential for daily life. Advertising functions by constantly convincing
consumers
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to buy different versions of the same product.
For example
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, if someone owns a skirt, advertisements will insist they need multiple skirts—one for work, another for vacations, and yet another for dinners—when a simple dress could apply
all
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to all
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these purposes. By exaggerating the actual value of basic commodities, advertising misleads
cutomers
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customers
into paying for false utility.
This
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practice not only wastes resources but leads to consumerism. In conclusion,
while
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opponents argue that adverts enable
consumers
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to compare commodities and services and inform them, In my opinion, ads can lead to consumerism by persuading customers to purchase
goods
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that they do not need, which could have a negative impact on society.

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task achievement
You might want to enhance your main points by explicitly stating how they relate to the power of advertising versus society's real needs. Consider more directly addressing the prompt throughout your essay.
coherence cohesion
Try to use clearer transitions between paragraphs and ideas to improve the flow of your argument. This will help the reader follow your line of reasoning more easily.
task achievement
Your essay presents a well-defined argument with a clear position on the issue, which is essential for an IELTS task.
task achievement
You provide specific examples to support your points, which strengthens your argument and shows an understanding of the topic.
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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