In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Customers widely regard innovation as essential, and to appeal to them, companies nowadays market their products as new in some form. I partly believe that

this

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is a positive development. Businesses highlight the novelty of their products to differentiate themselves from competitors and, mainly, attract customers.

For example

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, each year, Apple holds a webinar called the Worldwide Developers Conference, where they announce their upcoming achievements.

Moreover

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, highlighting novelty stimulates customer curiosity and encourages them to replace or upgrade to new products.

However

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, overwhelming potential buyers with novelty-based advertisements can lead to disposability, causing customers to feel pressured to frequently replace their items, often

due to

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peer influence.

Furthermore

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, quickly replacing gadgets contributes to wastefulness and environmental issues.

Nonetheless

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, running these marketing campaigns is essential to raise awareness about upcoming technologies, and often new gadgets symbolise progress and advancements, which enhances brand image and helps foster a lifestyle associated with being modern and trendy. In conclusion, I partly believe that advertising that highlights a product’s uniqueness is a positive development, as it often represents progress and innovation.

Moreover

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this

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could encourage buyers to purchase newer items, often

due to

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peer influence.

However

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, overwhelming them would lead to the disposability of gadgets, contributing to landfills and environmental issues.

gurvirsingh.academicFri Apr 18 2025

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task achievement

Ensure your main arguments are clearly developed with more detailed explanations or examples to fully support them.

coherence and cohesion

Add transitional phrases between points for better flow and coherence.

task achievement

Consider elaborating on the negative implications of disposability and its effects to strengthen your argument.

content

The essay presents a balanced view and addresses both positive and negative aspects of the topic, showing critical thinking.

content

Relevant examples, such as Apple's marketing strategy, support the arguments effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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7
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

206 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people think that space exploration can benefit humans in many aspects. Others think that it has many drawbacks. Discuss both views and give your opinion.

Some people believe that it is best to accept a bad situation, such as an unsatisfactory job or a shortage of money. Others argue that it is better to try and improve such situations. Discuss both these views and give your own opinion.

People who are addicted to drugs should be imprisoned as they have broke the law, other say the they should be in hospitals. Discuss both views and give your opinion

The older people who need employment have to compete with younger ones. What problems can this create? What are some solutions?

living in big cities is bad for people's health. To what extent do you agree or disagree with this opinion.