In their advertising,businesses nowsday usually emphasise that their product are new in some ways. Why is this ? Do you think it is positive or negative development?

Nowadays, many companies frequently choose marketing strategies that present their

products

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as the best in the market.

While

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this

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method can have both positive and negative sides, its effectiveness depends on how honestly the

products

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are advertised. In some cases,

this

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approach can be beneficial. Promoting a product as high-quality or superior can help attract attention and increase sales, especially if the company has a clear target market.

For example

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, businesses often collaborate with celebrities or social media influencers to endorse their

products

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. These influencers present the

products

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in a highly appealing way, even if the actual features do not fully match the claims. In many cases,

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tactic works well, as many consumers trust and follow the recommendations of famous personalities, which can lead to a temporary boost in sales.

However

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,

this

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marketing strategy can have negative consequences if the product does not meet the expectations set by the advertisements. Once customers start using the product and realize it lacks the promised features, they may feel disappointed or misled. Over time,

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leads to a loss of customer trust and loyalty.

Although

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the company might earn a large profit at the beginning, the long-term effects can be damaging to its reputation and future success. In conclusion,

while

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exaggerated marketing may result in short-term financial gain, it can

also

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harm a company’s credibility. Gaining public trust through honesty is far more sustainable and valuable than trying to increase sales through misleading advertising.