In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays, the most eye-catching advertising strategy is focusing on the product's novelty.

This

Linking Words

trend is shaped by the selling in a competitive market

demands

Check wording

apply

show examples

, and

due to

Linking Words

addressing

Use synonyms

customers

Check wording

customers'

show examples

needs, it is an advantageous movement which

this

Linking Words

essay sheds light on its aspects. The contemporary

bussiness

Correct your spelling

business

has an

excessive

Replace the word

excessively

show examples

competitive nature , and one of the most effective factors in successfully

merchandise

Check wording

marketing

show examples

is innovation and novelty. There is a hot interest in individuals in possessing innovative and novel stuff, which is rooted in our natural

curiosity

Use synonyms

; possessing something new is an appropriate answer to a deep desire to go through an experience which has not been discovered before. Apple’s success with the iPhone illustrates

this

Linking Words

idea well. When the first iPhone was released in 2007, consumers rushed to buy it not only for its usefulness but

also

Linking Words

because it was something entirely new and exciting. Spotting a strong instinct need in human beings , like

curiosity

Use synonyms

to have a better market, is not only smart but

also

Linking Words

advantageous

Correct article usage

an advantageous

show examples

strategy.

This

Linking Words

is a win-win strategy that,

from

Change preposition

show examples

one hand, the industry owners make their profits and simultaneously satisfy their

customers

Use synonyms

, and

on the other hand

Linking Words

customers

Use synonyms

find an appropriate answer to meeting their

curiosity

Use synonyms

and touch engaging feelings.

Inconclusion

Use the right word

In conclusion

show examples

, exaggerated attention to presenting novel products in

the

Correct article usage

apply

show examples

contemporary

advertise

Replace the word

advertising

show examples

is shaped by a smart attempt to meet consumers' natural

curiosity

Use synonyms

as a forceful crowbar to be

market

Correct article usage

the market

show examples

leader. Since it has different advantages for both business owners and

customers

Use synonyms

, it is a

certain

Correct word choice

apply

show examples

positive development.

m.mehreganfar.1317

Sep 26, 2025

Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Task response

Make your answer clear: state your view in the first paragraph and keep it through the essay.

Coherence

Plan your essay: one idea per paragraph with clear topic sentence and link ideas with simple words.

Language use

Use simple but accurate words; fix misspellings and bad grammar.

Content

You give a clear idea that novelty in ads is linked to curiosity.

Examples

You use an example (iPhone) to show the idea.

Balance

The essay tries to present both sides by showing a win-win view.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

Do you want to check your IELTS essays?

Submit unlimited essays, letters and charts. Sign up right now and start improving your writing skills.

4
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
12
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

254 words

🚀 Prepare for IELTS writing section today!

Unlimited Task 1 & Task 2 checks
Practice with essays, charts, and letters.
Personalized suggestions & mistake analysis
Spot every mistake and boost your score.
Topic ideas & vocabulary helpers
Expand your ideas and use the right words.
Progress tracking
Watch your writing improve with every practice.

Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

What to do next:

Look at other essays:

7
band
Some people think that to lead a successful life, a university degree is important. Others believe that this is no longer true nowadays. Discuss both views and give your opinion.
In general point of view University degree plays a vital role in humans’ life. In our modern era, some people hold the view that to guarantee a prosperous career and stable life, a degree is needed. While other folks believe that in recent generations, success in life can be achieved in multiple ways and forms. In this essay, I will discuss each perspective and give my opinion.
6.5
band
These days many families move abroad for work. Some people believe that this benefits the children in these families. Others believe that it makes their lives more difficult. Discuss both views and give your own opinion.
Recently, a lot of families tend to move to another country to live. Some people think that it reflects positive effects on the children of these families. While others believe it brings more harm than good, In this essay, I will discuss both perspectives and give my opinion.
6
band
Many people believe that home-cooked meals are better for one’s health. Those who disagree argue that it is healthier to eat restaurant meals. What’s your opinion?
It is often argued that home-prepared foods are healthier for human health, while others argue that restaurant meals are more healthy. This essay agrees with the former statement; although restaurant foods are easy to access and less time-consuming, homemade foods are full of nutrients and have various health benefits.
6.5
band
Today youth are unemployed even after completing their education. What are the reasons behind growing youth unemployment? What effects does it have? According to you how can this problem of youth unemployment be overcome?
In this essay, the issue of young people struggling to find work after graduating from college will be discussed, along with the reasons for this problem.
7
band
An increasing number of professionals, such as doctors and teachers, are leaving their own poorer countries to work in developed countries. What problems does this cause? what can be done to deal with this situation?
Medical experts and educators are in high demand in many countries due to an increase in hospitals and universities. Many professionals are leaving poor nations, such as doctors and teachers, as they prefer to work in economically developed countries. This essay will discuss what kind of problems can be faced by poor countries and what solutions can be implemented to tackle these situations.

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Fully explain your ideas

Some people think that to lead a successful life, a university degree is important. Others believe that this is no longer true nowadays. Discuss both views and give your opinion.

These days many families move abroad for work. Some people believe that this benefits the children in these families. Others believe that it makes their lives more difficult. Discuss both views and give your own opinion.

Many people believe that home-cooked meals are better for one’s health. Those who disagree argue that it is healthier to eat restaurant meals. What’s your opinion?

Today youth are unemployed even after completing their education. What are the reasons behind growing youth unemployment? What effects does it have? According to you how can this problem of youth unemployment be overcome?

An increasing number of professionals, such as doctors and teachers, are leaving their own poorer countries to work in developed countries. What problems does this cause? what can be done to deal with this situation?