Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

n
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In
many countries today, the high
sales
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of popular
consumer
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goods are often seen
as a result
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of strong advertising rather than genuine social needs.
While
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it is true that modern marketing techniques have a significant influence on people’s buying decisions, I believe that
consumer
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demand
also
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reflects real needs to some extent.
Therefore
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, the impact of advertising should not be overstated. On the one hand, advertising plays a crucial role in encouraging people to purchase products they may not truly need. Companies use persuasive strategies,
such
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as celebrity endorsements, emotional appeals, and attractive promotions, to make their products seem essential.
As a result
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, consumers often buy items simply because they are fashionable or widely advertised.
For example
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, many people upgrade their smartphones every year even though their old devices still function well.
This
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shows that advertising can create a false sense of necessity and drive unnecessary consumption.
On the other hand
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, it would be an exaggeration to claim that advertising is the only factor behind high
sales
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. Many
consumer
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goods are genuinely useful and meet real social needs. Household appliances,
for instance
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, save time and labour,
while
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technological products improve communication and productivity. Even when advertising exists, consumers still make rational decisions based on price, quality, and practicality.
Therefore
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, high
sales
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figures
also
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reflect changes in lifestyle, higher living standards, and people’s desire for convenience. In conclusion,
although
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advertising has a strong influence on
consumer
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behaviour, it is not the sole reason behind the high
sales
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of popular goods. In my view, modern consumption is shaped by both persuasive marketing and real needs, and it is important to recognise the role of each factor in understanding
consumer
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trends.

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improvement
State your view clearly in the first paragraph and keep it the same through the essay.
coherence
Link ideas with clear words so the read is easy. Use simple transitions.
task
Give one clear and specific example, and explain how it shows your point.
strength
A clear view that you agree with some points.
coherence
Good use of ‘On the one hand’ and ‘On the other hand’ to show balance.
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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