Some people believe that advertising does a great job of persuading people to buy things. Others think that advertising has become so common that people no longer even notice it. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

6.5 / 9

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Introduction

It is argued that the public is often swayed by good advertising campaigns,

while

Linking Words

others do not consider them as a tool of consumer manipulation. Regardless of these two points of view, I firmly believe that marketing is AN essential part of brand or product awAreness, and that society is exposed to

advertisements

Use synonyms

, even if they do not realise it.

This

Linking Words

essay will examine both opinions in detail and state my viewpoint.

Body paragraph 1

On the one hand, in our modern world, urban residents are bombarded with

advertisements

Use synonyms

everywhere; there are banners and flyers in the

strees

Correct your spelling

streets

, pop-up and pay-per-click ads on the Internet.

Moreover

Linking Words

, a product’s catchy slogan might capture attention and manipulate the consumer’s choices.

For instance

Linking Words

, a crucial number of businesses try cold-calling every day to sell their services or products, and customers are often influenced by

such

Linking Words

telemarketing.

Body paragraph 2

On the other hand

Linking Words

advertisements

Use synonyms

might not resonate with the target audience. Commercials seem intrusive, and people avoid them, relying on word-of-mouth marketing and friend’s reccomendations.

As a result

Linking Words

, when companies flood inboxes with a significant number of emails, it just pushes the audience

further

Linking Words

away from their product; someone finds

such

Linking Words

a case unethical.

This

Linking Words

means that the population turn away from ads because they do not trust or enjoy them.

Body paragraph 3

Personally, I am convinced that a large part of our society gets on the bandwagon and is affected by advertising. One of the principal reasons is the effective use of subliminal messages by shops that target our subconscious.

For instance

Linking Words

, corporations invest money every year in analysing their target audience and applying psychological tools to attract customers;

moreover

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, advertisers can track what online users search for on the Internet and offer tailored ads. Another factor is that certain categories of the community are influenced by trends and celebrity endorsements.

For example

Linking Words

, a well-known Russian shoes brand “Ekonika” made an advertising campaign with Rosie Huntington for their Autumn 2026 collection, and the pumps were sold out by

females

Check wording

women

show examples

during the week after launching the commercials.

Conclusion

In conclusion, the modern world is affected by

advertisements

Use synonyms

due to

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the power of subliminal messages and the influence of trends.

porkiinaanastasia

Sep 22, 2026

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Task response

You discuss both views and give a clear view of your own. To make your answer stronger, explain more fully why some people stop noticing ads, not only why they dislike them. You could say that people see so many ads each day that they learn to ignore them.

Task response

Your main view is clear: ads still affect many people. Keep this view the same from the start to the end. In the first paragraph, the phrase “do not consider them as a tool of consumer manipulation” does not fully show the second view, which is that people may not notice ads.

Task response

Your examples are on topic and help your points. The last example is very exact, but it may sound hard to prove. You can use a more general example, such as online ads for shoes that appear after a person searches for them.

Coherence and cohesion

Your essay has a clear four-part shape: opening, first view, second view, and your view. This makes it easy to follow. Keep one main idea in each paragraph, as you do here.

Coherence and cohesion

Some links between ideas can be more exact. For example, “Regardless of these two points of view” is not the best link because you do discuss both views. Try: “Although some people ignore ads, I believe they still have a strong effect.”

Coherence and cohesion

Use simple linking words in a natural way: “First,” “For example,” “However,” and “As a result.” Do not add too many ideas in one long sentence. Split long sentences when needed so the point is clear.

Coherence and cohesion

Make the end match the full essay. Your end names subliminal messages and trends, but it does not restate that many people may ignore ads. A stronger end can briefly show both views before giving your final view.

Task response

You answer all parts of the question: you explain both views and clearly state your own view.

Task response

The points about online tracking, ads made for each user, and famous people in ads are clear and relevant.

Coherence and cohesion

Each body paragraph has a clear topic, and examples usually come after the main point.

Coherence and cohesion

The opening gives the topic and your view, and the final paragraph gives a clear ending.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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10
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

357 words

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