Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, the higher
demand
of famous consumer products
reflect
Suggestion
reflects
the importance of advertising and not the actual requirements of the people.
This
essay
disagree
Suggestion
disagrees
with the argument of effect of product promotion on the increasing sales of well-known consumer goods. In
this
era, people are smart enough to protect their self against unreasonable spending under the influence of any advertisement.
Also
, people think logically before taking any buying decision.
This
is due to the fact that advertisers many a time go overboard in their claim regarding their product’s features and losing the trust of consumers.
For instance
, Oxyrich, a mineral water brand, claimed 300% more oxygen in water. We all know that
human body
Suggestion
the human body
take
Suggestion
takes
oxygen through breathing and higher amount of oxygen in water is irrelevant and useless.
Hence
, consumers never buy a product without the need and based on some irrational logic.
On the contrary
, advertising does push
sales but
Accept comma addition
sales, but
there has to be a specific need in the market.
Moreover
, high sales are due to the ever increasing population in all the continents. So, it leads to the impression that marketing tactics are working to fool people and gain traction in the market. Any person with average intelligence can understand the proportional relationship between increasing
demand
and rising population. As per recent study data shared by the Indian institute of management, the overall rise in consumer product’s
demand
is 7% which
is proportionally correlated
Suggestion
proportionally correlates
with the new birth rate.
Thus
, making it clear that the actual consumption happens because of the
demand
, not the marketing gimmicks. In my opinion, today’s buyer is very sharp and intelligent who will never fall in the trap of advertisements.
Also
, the increasing number of people drives the higher sales irrespective of product promotion campaigns.
Submitted by prakashpurohit8065 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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