Today, the high sales of consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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Advertising is a very powerful tool
that is
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used by companies to attract consumers and make them buy various products.
On the contrary
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, as
this
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essay will demonstrate,
this
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tool is sometimes so misleading that it can encourage people to purchase unnecessary items. Many corporations are aware of
effectiveness
Suggestion
the effectiveness
of advertising, and benefit from it to acquire some advantages.
Firstly
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, it allows them to introduce their new products successfully;
moreover
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, they can sell the current ones, as if they are just made, by making minor changes in some of their features,
such
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as shape and colour.
Thus
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, outmoded automobiles, iPhones, tablets etc.
can
Suggestion
Can
easily be presented to customers with the help of effective publicizing.
Secondly
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, businessmen find the opportunity to enhance their market.
In other words
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, they can reach every store, regardless of its scale, make their items available for everyone, gain more customers, and increase sales.
For example
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, Coca Cola Company, possessing one of the renowned beverage brands, enabled its product to be sold in petrol stations, grocery stores and retail stores; as, thanks to a good advertisement, it makes consumers believe that
this
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beverage is the drink of the youth, and refreshment for people, and they should purchase it. People may need automobiles as basic items that facilitate their daily life;
however
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, they are forced to buy useless, and even harmful products by way of commercials. To illustrate, according to an infographic prepared by Niraj Naik, a British pharmacist, in 2015, the way Coca Cola stimulates our brain centres is comparable to heroin, so making us want to drink another can.
Besides
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, he points out that regular consumption of
such
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sodas in
the high
Suggestion
higher
highest
the highest
the higher
quantities, can lead to higher blood pressure, heart disease, diabetes and obesity. When considered its
deathly
causing or capable of causing death
deadly
effects on human health, soda companies must be debarred from manufacturing their items, but they have managed to push their outputs, owing to
enticing
Suggestion
entice
advertisements playing on TV screens, for which they have paid celebrities big amounts. To conclude, advertisements may have some advantages for corporations that aim at maximizing their sales and profits, but sometimes compel consumers to purchase unnecessary goods that may put their health into risk
Submitted by emelgil on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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