Today , the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree ?

In the modern era advertising of popular
consumer
goods could be a game changer as compared to
real demands
Suggestion
the real demands
of the local communities in which they are sold.
This
essay will discuss why I partially agree with the given statement and discuss the possible reasons. The primary reason involves that
advertising
Suggestion
advertises
are
Suggestion
being
vital for the manufacturer to sale their products in the
consumer
market
. Even though, that the supplier is paying heavy money for their advertisements to run on TV advertisements or on social media.
For instance
, if
demand
of certain car supplier goes down there is no point of the supply of these cars in
market
Suggestion
the market
, which in result could bring them loss financially to the car company.
Therefore
, a supplier could use advertising as a marketing strategy to boost their sales output and somehow could improve the reputation in the
market
. The Secondary reason involves the involvement of the local communities to decide upon their real needs.
This
has to be done with the phenomena of “Supply and
Demand
.
Accept space
.
The Supply and
demand
strategy is used by the suppliers to monitor an equilibrium and balance in the
consumer
market
In the early 1980’s, there is suddenly a huge
demand
of computers and the supply was less than the
demand
. So, the consumers in the society
decides
Suggestion
decide
themselves what to buy and what not to buy, depending on their real needs. While
government
Suggestion
the government
could play their role as a
regulator
Suggestion
regulatory
agency and the society must adhere to those rules and regulations
In
Suggestion
At
the conclusion, Advertising could play a major role in day to day needs of
consumer
demands, but it is the local communities who decide their basic necessities.
Submitted by talenthunt024 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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