People are having more and more sugar-based drinks. What are the reasons? What are the solutions to make people drink less?

Over consumption of soft drinks has become the cause of various serious health problems, and advertising as well as the drinks’ addictive chemicals

are believed

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is believed

to be the main culprits.

However

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, imposing

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beverage tax

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beverage, tax

and promoting

healthy lifestyle

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healthy lifestyles

a healthy lifestyle

are

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is

among effective measures which can be implemented to reduce the

beverage

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consumption. With all the free information people are sharing all over the Internet, marketing agencies are able to understand people better; thanks to which,

beverage

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manufacturers know what exactly makes their customers tick.

As a result

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, they use feelings to keep the customers buying and consuming.

For instance

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, Coca Cola uses psychological tactics to make consumers believe that the sound people hear when opening a bottle can trigger positive feelings, which remind people of family gatherings or parties.

Moreover

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, sugary beverages are basically

caffeinated

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drinks, which are undoubtedly addictive. Caffeine is a stimulant, and unfortunately, our brains crave things that stimulate it.

In other words

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, caffeine can speed up our thinking and make us feel refreshed. Yet, it makes people feel dependent on it and even experience some withdrawal symptoms

such

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as headaches or poor concentration if they do not have it. Imposing

beverage

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tax can be a feasible solution to

this

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problem by making people pay more for their consumption. People might have to think twice before buying those products, so they can have more time to resist the thirst for chemical gratification. As a matter of fact, humans tend to prefer positive things rather than negative things. For that reason, promoting healthy lifestyle and making people feel good when they stop drinking sugary drinks are better than telling people that they are exposed to health risks.

For example

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,

instead

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of associating sweetened drinks with fat and sick people, we should show how healthy and fit people can be. All things considered, the phenomenon that more and more people choose to consume soft drinks and other sugary beverages actually stems from the advertising industry and

development

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the development

of science. Using the same marketing tools to promote a healthy lifestyle and imposing

tax

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tax, beverage

beverage

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can help discourage people from drinking sugary beverages.