Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behaviour? Discuss the reasons and possible results.

These days, males and females give away a hefty amount of their income on

beauty

care

.

This

trend was not followed in the past.

Firstly

,

this

essay will discuss the reasons why spending on

beauty

care

has increased and

secondly

,

this

essay will explain the outcome of

this

behaviour.

To begin

with, the main cause of increased expenditure is the appreciation of aesthetic

beauty

. In the modern era, a person who is well groomed is always a centre of attraction. Earlier, people used to rely on home remedies for any kind of

beauty

treatment as the

beauty

care

products market was not wide. But now, due to the advertisements, humans are becoming aware of various cosmetic products which can treat their several

beauty

problems.

For example

, to stop aging, Olay has a product which is preferred by women.

However

,

this

expense has resulted in a booming cosmetic industry. Now, there are a plethora of brands available for a single item and people get a wide range of variety starting from a low to high price.

In addition

, many vocational courses for

beauty

treatment and

care

are preferred by students due to high paid jobs in the

beauty

industry.

For instance

, Loreal, Shenaz, Tonny & Guy and various others are grooming brands and their services are

astonishing

Suggestion

astonishingly

and expensive

.

Accept space

.

These famous brands provoke people to spend their hard earned money on

beauty

care

due to the quality and effectiveness of their products. In conclusion, people spend money on

beauty

products to take

care

of themselves and to have a strong influence on others. While

this

behaviour is helping the

beauty

products companies to raise their market value.