People are consuming more and more sugar-based drinks. Why? What can be done to reduce sugary drink consumption?

Nowadays, the consumption of sugar has become increasingly popular and is one of the main factors that have detrimental impacts on one’s health.
This
essay will
further
explain the potential causes of
this
phenomenon and recommend possible solutions that can help to resolve
this
issue. Overall, the reasons why consumers are drinking more sugary beverages are persuasive marketing and the higher reach of these advertisements that encourage
this
certain behaviour. In the soft-drink market, which has been notoriously competitive and saturated, to gain more customers, brands have been using images of celebrities or influencers in their marketing campaigns and
therefore
, increased customer’s engagement towards the brand.
Moreover
, these beverages often feature delicious favours due to their high sugar content,
hence
, making them even more attractive to the younger customer segment.
For example
, products from Coca-Cola have been featured and consumed by famous athletes during several sports events,
thus
encourage sports fanatics to purchase these products to imitate their idols.
Furthermore
, as the result of major development in broadcasting technology, advertisements have been able to reach all customers from various locations around the world.
For instance
, viewers in Australia will be able to watch the same commercials as those in Asia countries,
thus
, encourage customers to purchase these goods.
On the other hand
, it is crucial to conduct preventative initiatives to eliminate
this
unhealthy habit.
Firstly
, governments should allocate more budget for the development and implementation of education programmes. These projects will help to raise people awareness of the drawbacks caused by an unhealthy diet and
further
promote more sustainable and healthier lifestyles.
For example
, in Vietnam, the government has cooperated with many international organisations and businesses to provide elementary students with a balanced diet.
Additionally
, taxes should be applied to sugar to prevent excessive use of
this
ingredient.
This
will increase the costs of production and product prices,
therefore
, limit people from consuming soft drinks. In conclusion, increased consumption of sugary beverages is caused by several attributes,
however
, if governments engage more in suitable initiatives, it is possible to eliminate
this
unhealthy habit.
Submitted by phunglamphuong on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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