Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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It is argued that sale promotion has
such
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huge influences on the consumption of best-selling products that
people
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no longer buy what they really want.
Although
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I think that the impacts of
advertisement
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an advertisement
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on customers’
behaviors
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behaviours
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are inevitable, I hold a strong belief that consumers buying
goods
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depends mainly on their true demands. On the one hand, wise marketing strategies could have considerable effects on sales.
People
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seem to be tempted easily by adverts showing the latest brands with up-to-minute functions and trendy models.
For example
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, a variety of technophiles tend to chase new versions launched by Apple every year despite
perfect
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the perfect
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functions of
ones
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the ones
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they are using.
Also
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, impressive and unique advertisements repeated daily on mass media are likely to attract more customers’ attention, the fact that makes them outstanding from other rivals in the competitive market. On the other
hands
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hand
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, I think that
people
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buy
goods
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based on their true needs because of several reasons.
Firstly
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, customers seemingly only pay attention to adverts
of
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for
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goods
Use synonyms
that they already have the intention to buy.
Secondly
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,
advertises
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advertisements
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only give options and it is buyers that make the purchasing decisions mainly relying on their interests and demands.
Finally
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, apart from the trendy values of
newest
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the newest
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brands promoted widely,
people
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usually find it convenient
using
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to use
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the new versions because the products are designed and updated to meet the requirements of the current society.
For example
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, opening by facial features and higher quality of
camera
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the camera
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of the new version of iPhone, an Apple product, appear to be the convenient functions updated that might make
people
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decide to replace old ones. In conclusion, while advertising significantly affects on
consumption
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the consumption
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of popular products, I strongly disagree that
people
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buying
goods
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do not depend on their real desire.
Submitted by alexia.13 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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