Today the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in which they are sold To what extend do you agree?
In recent years, many have argued that all
sales
of popular products
are a consequence of advertising, and they reflect little on the real need of the
society. The author believes that Correct article usage
apply
this
statement remains largely correct until the emergence of the internet grassroots directed sales
. In this
essay, both the dominant and rising new trend is presented and discussed.
On the one hand, companies with tremendous financial budgets have used it to the best of their advantage. That is
, they poured an immense amount of advertising expenditures on schemes that boost their sales
. First
of all, they have hired celebrities from both the sport and entertainment industries to help endorse the product
that they sell. Upon seeing celebrity's product
usage, followers and fans automatically then
bought these products
in great number, totally disregarding the quality of merchandise. In fact, in many cases, customers regretted and complained. As a result
, celebrities had to retract their endorsement, and the company apologized. Secondly
, companies are able to sponsor advertising targeted at a particular social group. By demonstrating that certain groups of people ought to own and possess a certain product
, they intentionally created a sense of peer pressure among these groups, forcing them to buy these products
despite their limited value. For example
, Nike periodically creates advertisements targeted at teenage boys which suggest the latest fashionable
wear for them by altering the clothing's fabric, style, and Replace the word
fashion
colors
. When a significant portion of teens caught on the trend, the rest reluctantly followed due to peer pressure.
Change the spelling
colours
On the other hand
, with the emergence of social media, the sale of products
has been increasingly leaned
toward intelligent consumption. Change the verb form
leaning
That is
,
many useful Remove the comma
apply
products
that have been proven to work effectively have been discussed and talked about on online exchange forums. By freely discussing the pros and cons of a product
and ranking the quality of products
, one can quickly make a rational buying decision. Through a form of Internet-based word of mouth, useful products
are able to reach high sales
numbers without significant advertising. Furthermore
, with the growing popularity of online videos, increased sales
have also
been associated with users' product
reviews online. It is hard to persuade someone to buy some cosmetic products
simply based on rational judgment, but people are much easier to be convinced after they see the before and after-effects in a video. As a result
, as long as they proved to be effective, many beauty-related products
that were restricted to a local region can now reach an international audience without much advertising cost at all.
In conclusion, advertising is a powerful mechanism that manipulates consumer psychology and dictates human behavior
, and it does contribute to the overconsumption of unwanted items that reflect little on the needs of the general public. Change the spelling
behaviour
However
, with the presence of the internet, people start to buy products
more based on their rationale and judgment. Although
mainstream advertising may still dominate, there is hope that it may not dictate consumer behavior
forever.Change the spelling
behaviour
Submitted by suansworks on
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