Today the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in which they are sold To what extend do you agree?

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In recent years, many have argued that all
sales
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of popular
products
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are a consequence of advertising, and they reflect little on the real need of
the
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apply
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society. The author believes that
this
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statement remains largely correct until the emergence of the internet grassroots directed
sales
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. In
this
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essay, both the dominant and rising new trend is presented and discussed. On the one hand, companies with tremendous financial budgets have used it to the best of their advantage.
That is
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, they poured an immense amount of advertising expenditures on schemes that boost their
sales
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.
First
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of all, they have hired celebrities from both the sport and entertainment industries to help endorse the
product
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that they sell. Upon seeing celebrity's
product
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usage, followers and fans automatically
then
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bought these
products
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in great number, totally disregarding the quality of merchandise. In fact, in many cases, customers regretted and complained.
As a result
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, celebrities had to retract their endorsement, and the company apologized.
Secondly
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, companies are able to sponsor advertising targeted at a particular social group. By demonstrating that certain groups of people ought to own and possess a certain
product
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, they intentionally created a sense of peer pressure among these groups, forcing them to buy these
products
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despite their limited value.
For example
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, Nike periodically creates advertisements targeted at teenage boys which suggest the latest
fashionable
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fashion
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wear for them by altering the clothing's fabric, style, and
colors
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colours
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. When a significant portion of teens caught on the trend, the rest reluctantly followed due to peer pressure.
On the other hand
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, with the emergence of social media, the sale of
products
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has been increasingly
leaned
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leaning
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toward intelligent consumption.
That is
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,
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many useful
products
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that have been proven to work effectively have been discussed and talked about on online exchange forums. By freely discussing the pros and cons of a
product
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and ranking the quality of
products
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, one can quickly make a rational buying decision. Through a form of Internet-based word of mouth, useful
products
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are able to reach high
sales
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numbers without significant advertising.
Furthermore
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, with the growing popularity of online videos, increased
sales
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have
also
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been associated with users'
product
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reviews online. It is hard to persuade someone to buy some cosmetic
products
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simply based on rational judgment, but people are much easier to be convinced after they see the before and after-effects in a video.
As a result
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, as long as they proved to be effective, many beauty-related
products
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that were restricted to a local region can now reach an international audience without much advertising cost at all. In conclusion, advertising is a powerful mechanism that manipulates consumer psychology and dictates human
behavior
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behaviour
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, and it does contribute to the overconsumption of unwanted items that reflect little on the needs of the general public.
However
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, with the presence of the internet, people start to buy
products
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more based on their rationale and judgment.
Although
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mainstream advertising may still dominate, there is hope that it may not dictate consumer
behavior
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behaviour
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forever.
Submitted by suansworks on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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