In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

Advertising has been developed as one of the main pillars in
business
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the business
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world.
Although
there are multiple ways of advertising a
product
, it appears to be that
companies
keep insisting on the new features their
product
has and
this
might not be a good idea.
First
of all, it is important to say that marketing and advertising can make a difference in a competitive system.
Furthermore
,
companies
need to show that their new
product
is better than the previous ones and those from rival
companies
.
Thirdly
,
this
forces
companies
to innovate and improve their products.
For example
, Apple brings a new iPhone almost every year, reinventing it each time.
Although
it might seem a good idea, actually
this
kind of advertising could
possible
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possibly
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lead to the worst situation.
This
is called aggressive marketing because it centres the consumer attention in a speci c characteristic and ignoring the rest.
An
Change the article
A
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speci c example could be
“No
Correct article usage
the “No
show examples
man’s sky” videogame which was advertised as the revolutionary game that would change
videogames
Correct article usage
the videogames
show examples
concept. Unfortunately, that was far from reality. The game had a lot of problems and errors that made
obvious
Correct pronoun usage
it obvious
show examples
the developer company stressed too much in advertising. In conclusion, I think focusing
in
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on
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new features is good for the
companies
but has a terrible effect
for
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on
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consumers, who might end up disappointed after buying the
product
.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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