In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Many

companies

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are racing to produce merchandise with new features and market them in

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the advertisement

an advertisement

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advertisement

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advertisements

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. Because they want to attract lots of people to purchase their

products

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after watching the advertisements in order to earn more money. I believe

this

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is a positive development because both

consumers

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and

corporations

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could benefit from

this

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trend. Obviously, those

companies

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are trying to gain more profits after producing the latest merchandise by delivering

advertisement

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advertisements

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, with emphasis on its new functions. The reason why

corporations

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choose to promote their

products

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in

this

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way is that they believe those potential

consumers

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would be converted from visitors and

then

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make orders after watching

this

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type of advertisement.

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, nowadays it is clear that the speed of rollout for many

corporations

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are

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is

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higher than ever in a competitive market, while in most cases, it’s not necessary for people to buy the latest

products

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if they are almost the same

with

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as

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the previous ones. The only way to catch the eyes of the public is to introduce their new features and differences

comparing

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compared

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to

others’

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others

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, especially

for

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apply

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those unique ones. A common

case

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cause

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can be the iPad produced by Apple, after the company released the new generation with the function of writing on the surface by apple pencil in 2018,

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kind of product gained popularity again and even contributed to the whole profits by more than 50%. It’s undeniable that

this

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marketing strategy

also

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make

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makes

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the

companies

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earn more money than before since they could expand their brand and improve their reputation fast and widely. It is undeniable that Apple has been one of the most profitable

companies

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among

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in

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the world because of its innovation and productivity. Not only is their smart design of electronic

device

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devices

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a great contributor, but

also

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excellent creative ideas

showed

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shown

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in their advertisements enable them to announce

the

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to the

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public in a short while.

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, it’s undeniable that

consumers

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would get better and smarter

products

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with high-level technology and creativity if businesses keep using the appealing strategy. In summary, introducing

products

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on

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the emphasis

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emphasis

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emphasise

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of

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on

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new functions would be positive for both

corporations

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and individuals.

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marketing strategy brings lots of profits to the merchants and

allow

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allows

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consumers

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to purchase their needs cost-efficiently.