In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Many

companies

are racing to produce merchandise with new features and market them in

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the advertisement

an advertisement

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advertisement

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advertisements

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. Because they want to attract lots of people to purchase their

products

after watching the advertisements in order to earn more money. I believe

this

is a positive development because both

consumers

and

corporations

could benefit from

this

trend. Obviously, those

companies

are trying to gain more profits after producing the latest merchandise by delivering

advertisement

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advertisements

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, with emphasis on its new functions. The reason why

corporations

choose to promote their

products

in

this

way is that they believe those potential

consumers

would be converted from visitors and

then

make orders after watching

this

type of advertisement.

Nevertheless

, nowadays it is clear that the speed of rollout for many

corporations

are

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is

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higher than ever in a competitive market, while in most cases, it’s not necessary for people to buy the latest

products

if they are almost the same

with

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as

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the previous ones. The only way to catch the eyes of the public is to introduce their new features and differences

comparing

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compared

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to

others’

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others

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, especially

for

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apply

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those unique ones. A common

case

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cause

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can be the iPad produced by Apple, after the company released the new generation with the function of writing on the surface by apple pencil in 2018,

this

kind of product gained popularity again and even contributed to the whole profits by more than 50%. It’s undeniable that

this

marketing strategy

also

make

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makes

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the

companies

earn more money than before since they could expand their brand and improve their reputation fast and widely. It is undeniable that Apple has been one of the most profitable

companies

among

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in

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the world because of its innovation and productivity. Not only is their smart design of electronic

device

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devices

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a great contributor, but

also

excellent creative ideas

showed

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shown

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in their advertisements enable them to announce

the

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to the

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public in a short while.

Moreover

, it’s undeniable that

consumers

would get better and smarter

products

with high-level technology and creativity if businesses keep using the appealing strategy. In summary, introducing

products

on

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the emphasis

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emphasis

Replace the word

emphasise

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of

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on

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new functions would be positive for both

corporations

and individuals.

This

marketing strategy brings lots of profits to the merchants and

allow

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allows

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consumers

to purchase their needs cost-efficiently.