In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It appears to be increasingly common for companies to heavily focus on the concept that their
products
are new in a certain way.
Although
this
tendency may be linked to their
strategical
Replace the word
strategic
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goals of increasing the market
sales
and promoting their brand looks, it seems largely disadvantageous for both the consumers and the brand makers
due to
number
Change the article
a number
the number
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of reasons. Advertising is a powerful tool for companies to effectively promote their new brands and
products
.
However
, in recent times, most producers
relay
Wrong verb form
have relayed
show examples
a fabricated messages
Correct the article-noun agreement
fabricated messages
a fabricated message
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through the mass media that their
products
are somewhat new as compared to the other similar
products
on the market to boost their
sales
rate, even if their
products
are not always
so
Correct word choice
as
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innovative as
their
Correct pronoun usage
they
show examples
advertise. As most
people
are inclined to be attracted towards the latest
products
on the market, it seems effective for the brand makers to choose
this
approach.
For example
, many
people
actually buy or at least seriously consider purchasing the latest cellphone model, which the newer models are released almost every year, as they are attracted to the additional features despite the expensive prices.
However
,
this
widespread trend of advertising can put the user
at
Change preposition
in
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a largely disadvantageous position
due to
the growing pressure of false information that leads them to purchase unnecessary or unwanted
products
.
For instance
, it is possible for many
people
to be persuaded by the glamorous yet misguided advertising and possibly spend a substantial amount on the
products
only to find out that the product
could not
Wrong verb form
cannot
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meet their expectations. Unfortunately, it can ultimately lead to disbelief and dissatisfaction among
the
Correct article usage
apply
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consumers, which can
also
negatively impact the future
sales
numbers of the company.
Moreover
, it is
also
evident that
this
misconception can
further
undermine the
sales
of other
products
with similar marketing promotions, as more and more
people
become indifferent towards the advertising. In conclusion,
although
many companies try to emphasize that their
products
are somewhat new
a
Change preposition
to a
show examples
the
Correct article usage
apply
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certain extent in their advertising, it does not seem beneficial for both parties.
Instead
, it seems sensible to focus on the qualities of their
products
.
Submitted by khongorzul.am on

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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