In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It appears to be increasingly common for companies to heavily focus on the concept that their
products
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are new in a certain way.
Although
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this
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tendency may be linked to their
strategical
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strategic
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goals of increasing the market
sales
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and promoting their brand looks, it seems largely disadvantageous for both the consumers and the brand makers
due to
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number
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a number
the number
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of reasons. Advertising is a powerful tool for companies to effectively promote their new brands and
products
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.
However
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, in recent times, most producers
relay
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have relayed
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a fabricated messages
Correct the article-noun agreement
fabricated messages
a fabricated message
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through the mass media that their
products
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are somewhat new as compared to the other similar
products
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on the market to boost their
sales
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rate, even if their
products
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are not always
so
Correct word choice
as
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innovative as
their
Correct pronoun usage
they
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advertise. As most
people
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are inclined to be attracted towards the latest
products
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on the market, it seems effective for the brand makers to choose
this
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approach.
For example
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, many
people
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actually buy or at least seriously consider purchasing the latest cellphone model, which the newer models are released almost every year, as they are attracted to the additional features despite the expensive prices.
However
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,
this
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widespread trend of advertising can put the user
at
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in
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a largely disadvantageous position
due to
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the growing pressure of false information that leads them to purchase unnecessary or unwanted
products
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.
For instance
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, it is possible for many
people
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to be persuaded by the glamorous yet misguided advertising and possibly spend a substantial amount on the
products
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only to find out that the product
could not
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cannot
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meet their expectations. Unfortunately, it can ultimately lead to disbelief and dissatisfaction among
the
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apply
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consumers, which can
also
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negatively impact the future
sales
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numbers of the company.
Moreover
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, it is
also
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evident that
this
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misconception can
further
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undermine the
sales
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of other
products
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with similar marketing promotions, as more and more
people
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become indifferent towards the advertising. In conclusion,
although
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many companies try to emphasize that their
products
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are somewhat new
a
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to a
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the
Correct article usage
apply
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certain extent in their advertising, it does not seem beneficial for both parties.
Instead
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, it seems sensible to focus on the qualities of their
products
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.
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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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