In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Many companies promote their products by highlighting their novel features.
This
is attributed to a
wide-spread
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widespread
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belief that newer goods are better in appearance or in function, which, in turn, can boost sales. In my opinion,
this
is a constructive movement because it pushes limits for advancement in technology and science, as well as allows
consumers
to have
thorough
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a thorough
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understanding of their purchase. The motivation for stressing
on
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apply
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the innovative features of
advertised
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the advertised
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product is to make it stand out from other similar goods.
Consumers
will be drawn to the promoted qualities, and gain an impression that
this
item is superior, either in appearance or in function. As more potential buyers are attracted by the advertisement, they are more likely to make an actual purchase, which can create revenue and income for the company. An obvious example would be
Iphone
Correct your spelling
iPhone
, which has updated versions every year, with press
conference
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conferences
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boosting its latest updates and advancement in function.
As a result
,
this
brings in millions of dollars of income for the brand.
This
clearly illustrates
a
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the
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most successful form of advertisement. In my opinion, I firmly believe
this
trend is advantageous for both the industry and its
consumers
. Firms can focus on developing new technologies to bring advancement to their merchandise, which can stimulate competition and constructive growth in the industry.
Moreover
,
consumers
can gain a deeper understanding of their
purchase
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purchases
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and enjoy a high standard of living.
Therefore
, it is my firm belief that highlighting new
feature
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features
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of products creates a win-win situation for both the industry and
consumer
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the consumer
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Submitted by ichtsang on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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