Many people go through life doing work that they hate or have no talent for. Why does this happen? What are the consequences of this situation?

The given pie charts compare the difference between the proportion of ad spending by six media types in 2012 and that in 2017

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India. Overall, the general trend showed that expenditure for advertisement had no significant change between 2012 and 2017, except the spending

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digital and print. Television remained the most attractive choice to advertise throughout the period of 5 years,

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nearly half of the total spending. The largest segment for advertising was

TV

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with 43% in 2017, and it slightly declined by 2% after 5 years. Following

this

trend, spending

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print advertisement decreased sharply by 10%, to just about a

third

of all six kinds of mediums.

In contrast

, digital media expenditure more than doubled to nearly a fifth in the two years. In terms of other media types, the percentage of radio ad expense was almost halved to just 4% in 2017. Meanwhile, spending to advertise

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outdoor and cinema remained stable, hovering at 5% and 1%, respectively. Cinema was the least popular medium for advertisers in India after

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period.