In the advertising, businesses nowdays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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At present, marketing is the main tool of every company to attract
customers
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. Almost all the brands in their advertising claim that they are offering completely new
products
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than anything previously available in the market. In
this
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essay, I will examine
this
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approach of different
companies
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and provide my opinion.
Firstly
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,
companies
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think
customers
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will pay more attention towards their
products
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and actually buy them if that particular
product
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is offering very unique
features
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which no other
product
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can offer.
That is
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not correct, customer will buy
products
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if the
product
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actually fulfill requirements.
Secondly
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, sometimes
companies
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imagine by showing, again and again, the same thing to
customers
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will engrain the benefits or
features
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of that particular
product
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in the mind of
customers
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even though in reality these
features
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might not be available in the
product
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.
That is
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also
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false, by watching
this
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kind of advertisement
customers
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can buy any particular
product
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for one time but after using it they will not buy it again. He can
also
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share his bad experience with his or her friends and ask them to not buy that
product
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. In conclusion, nowadays
customers
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are more aware of
products
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than ever before.
This
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awareness in
customers
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is because of an enormous amount of advertising. I my opinion, if
companies
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focus more on
product
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quality and actual benefits for
customers
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rather than just showing them new
features
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which are only gimmicks that will benefit them more and their customer base will be increased.
Submitted by sohailbhai4u on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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