In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising play a significant role
on
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in
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the developments
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developments
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development
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of businesses. The most common way to introduce and promote products is to show they are different from the old ones.
This
trick can be explained psychologically.
This
essay will examine the reasons
of
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for
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using
this
method. In my opinion, while there might be some negative impacts, it is a noticeable improvement for business enterprises that will bring in
an
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apply
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increasing
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increased
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revenue. The
first
and foremost reason which
make
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makes
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marketing departments
to
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apply
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use
this
method is covered behind
a
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the
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psychological fact that novelty and uniqueness always draw
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attention
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attentions
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attention
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. To elaborate, people ‘s
mind
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minds
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are in search of unknown and new objects.
For example
, cosmetic companies produce new
merchandises
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merchandise
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only slightly different from
previous
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the previous
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one, maybe by adding only one new material. In general, new goods always seem special and arise interest and curiosity.
Moreover
,
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people’s
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people’
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people's
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needs are quite diverse of each other, which
justify
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justifies
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the
arrivals
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arrival
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of too many similar products in only one industry.
In other words
, each new merchandise might meet a different consumer ‘s demands.
Submitted by niligh on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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