In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In the modern world, many
companies
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often emphasize that their
items
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contain something new.
This
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is because
consumers
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opt for
products
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that have some developments.
Although
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small
companies
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are unable to produce these
items
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constantly, I believe that
this
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is a positive situation as it is beneficial to
consumers
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when choosing what to buy. To commence with, cooperations need to unveil new
products
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to meet
people
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's demands.
Consumers
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are inclined to purchase kinds of stuff that are equipped with new features as they would like to show off purchased
items
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to others.
As a result
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, many
companies
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have no choice but are required to advertise something new in their
products
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that can appeal to
consumers
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. To illustrate, many
smartphones'
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smartphones
show examples
companies
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put stress on novelty features on their smartphones
such
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as cameras or the quality of screens in advertising.
This
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tendency enables
people
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to select
items
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directly without contemplating. Nowadays, there are various kinds of
products
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for each,
however
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, advertisements that emphasize new points can guide
people
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to buy cutting-edge ones.
Thus
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, it is convenient for
people
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to refer to these kinds of advertisements in that
people
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can save time.
On the other hand
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, small
companies
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that cannot generate something new in their
products
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because of the shortage of financial resources may be confronted with issues. If
companies
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cannot appeal
developments
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to developments
show examples
in their pieces of stuff,
consumers
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never buy them even though they are better than other
companies
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' ones.
However
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, I think that it is still possible for
such
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companies
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to sell their
products
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without relying on publicities. To conclude, even though
this
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trend may be an acceptable situation for small
companies
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that are unable to develop financially new things, I think that
this
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is an excellent situation because
consumers
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can cut down the time that they spend on shopping.
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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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