In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

In our modernized era, the advertising industry has to come up with new ways to persuade buyers to substitute what they own with
brand new
Add a hyphen
brand-new
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products
. One of the newest trends that can be seen more often in advertisements is that a myriad of
companies
and producers claim that their
products
have new
features
. In
this
essay, we will look into the logic behind
this
trend and discuss why introducing brand-new items with their developed or new
features
can ultimately benefit
services
and technologies.
To begin
with, considering how competitive the business market is, many
services
and
products
do not significantly differ from others in their abilities. Meanwhile, businesses try to shine a light on the creative and unique
features
of newly introduced
produces
Replace the word
products
show examples
to attract consumers’ attention by inciting their curiosity. When one learns about a new feature of an electronic gadget or an innovative method of investment, he will be curious to try it.
For example
, the reputable
smart phone
Correct your spelling
smartphone
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company, Apple, consistently states that their brand new phones offer more
features
than their previous versions and they emphasize
on
Change preposition
apply
show examples
the changes rather than similarities to grab attention and trigger
the
Correct article usage
a
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sense of curiosity in customers;
however
, the majority of experts believe that Apple’s new
smart phones
Correct your spelling
smartphones
show examples
are only slightly different than the previous models.
Thus
,
companies
tend to magnify what is new in their new
products
rather than saying what is similar to sell more units. While some experts have found
this
trend to be dishonest and unnecessary, others deem it to be in favour of improvement and advancement. When various businesses and manufacturers feel the urge to add new
features
to their
services
and
products
, innovation and creativity at work get promoted.
Moreover
, even slight changes and developments can ultimately result in notable and unprecedented improvements. To summarize,
companies
and producers advertise that their
products
have new abilities.
This
trend is designed to put these
products
in
Change preposition
at
show examples
the centre of the attention
,
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apply
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while triggering buyers’ curiosity.
This
method of advertisement
also
pushed
companies
to appreciate creativity and over time has caused
advancement
Add an article
the advancement
show examples
of
services
and technologies.
Submitted by manpreetjoshan77 on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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