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In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In our modernized era, the advertising industry has to come up with new ways to persuade buyers to substitute what they own with
brand new
Add a hyphen
brand-new
show examples
products
. One of the newest trends that can be seen more often in advertisements is that a myriad of
companies
 and producers claim that their
products
 have new
features
. In
this
 essay, we will look into the logic behind
this
 trend and discuss why introducing brand-new items with their developed or new
features
 can ultimately benefit
services
 and technologies.
To begin
 with, considering how competitive the business market is, many
services
 and
products
 do not significantly differ from others in their abilities. Meanwhile, businesses try to shine a light on the creative and unique
features
 of newly introduced
produces
Replace the word
products
show examples
 to attract consumers’ attention by inciting their curiosity. When one learns about a new feature of an electronic gadget or an innovative method of investment, he will be curious to try it.
For example
, the reputable
smart phone
Correct your spelling
smartphone
show examples
 company, Apple, consistently states that their brand new phones offer more
features
 than their previous versions and they emphasize
on
Change preposition
apply
show examples
the changes rather than similarities to grab attention and trigger
the
Correct article usage
a
show examples
 sense of curiosity in customers;
however
, the majority of experts believe that Apple’s new
smart phones
Correct your spelling
smartphones
show examples
 are only slightly different than the previous models.
Thus
,
companies
 tend to magnify what is new in their new
products
 rather than saying what is similar to sell more units. While some experts have found
this
 trend to be dishonest and unnecessary, others deem it to be in favour of improvement and advancement. When various businesses and manufacturers feel the urge to add new
features
 to their
services
 and
products
, innovation and creativity at work get promoted.
Moreover
, even slight changes and developments can ultimately result in notable and unprecedented improvements. To summarize,
companies
 and producers advertise that their
products
 have new abilities.
This
 trend is designed to put these
products
in
Change preposition
at
show examples
 the centre of the attention
,
Remove the comma
apply
show examples
 while triggering buyers’ curiosity.
This
 method of advertisement
also
 pushed
companies
 to appreciate creativity and over time has caused
advancement
Add an article
the advancement
show examples
 of
services
 and technologies.
Submitted by manpreetjoshan77 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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