The pie charts below show preferred social media channels for youth in the United Kingdom. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

The pie charts compare the preferences of social media channels among teenagers in the UK between 2010 and 2012.

Overall

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, it is apparent that even though Facebook was the most popular social media for British young generations, its active teenage users were in a decreasing pattern over the years.

However

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, the preference for other channels gradually increased, especially for

Google

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. Clearly, the ranking of social networking applications remained unchanged over the given periods.

Although

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Facebook was the most preferred online platform, its popularity materially decreased from 59% in 2010 to only 38% in 2012 or dropped by approximately 10% each year. By the end of 2012, 9% of the 19% of Facebook's share of traffic was lost to

Google

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, 5% to LinkedIn, 4% to Twitter, and 2% to Pinterest. Looking into more detail on other platforms, Twitter had the second highest engagements over the years, followed by LinkedIn,

Google

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, and Pinterest.

Google

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saw a remarkable upward trend of preference which rose from only 5% in 2010 to 14% in 2012,

while

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Twitter, LinkedIn, and Pinterest only gained a slight growth in traffic, reaching 25%, 12%, and 6% by 2012, respectively.