In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Companies use the word 'new' to highlight
products
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in their advertisement these days. There is a reason why they do
this
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and I will give my reasons below. I would say that it is a positive development.
To begin
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with, the key point that businesses promote their product
is
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as
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newly upgraded is because it is the best way to attract not only current
customers
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,
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apply
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but
also
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potential ones. The current
customers
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want to know the features of new
products
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since they already have positive images of the
brand
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's
products
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as well as
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they believe
the
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in the
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quality from their long-term experiences.
Therefore
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, they are more likely to buy it when the company release
upgraded
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an upgraded
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version. As for the potential buyers, the
brand
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appeals to them
that
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by that
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their
products
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are made with the latest technology by using
a
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the
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simple word 'new'. It makes future
customers
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think 'let's give it a try.' After purchasing them, regardless of
customer
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whether customer
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experiences were positive or negative, the
brand
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name and image will be remembered in their mind.
Thus
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, by putting an underline on the newness of
products
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, business owners can promote their assets. With all the reasons that I mentioned above, I think
this
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is a positive development. First of all, consumers have more options in the market. They can compare a range of different
products
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to make the most reasonable choice.
Furthermore
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, the given strategy is helpful for rising
brand
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awareness. When a company advertise their new product, the audience
receive
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receives
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the
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apply
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information about a new
brand
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.
This
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leads people to remember the
brand
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more easily. In conclusion, emphasising the newness of
products
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by businesses is beneficial to attract all
customers
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.
Also
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, it offers a wide range of
selection
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selections
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to consumers and increases
brand
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awareness among them at the same time.
Submitted by 98shs on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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