In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Companies use the word 'new' to highlight
products
in their advertisement these days. There is a reason why they do
this
and I will give my reasons below. I would say that it is a positive development.
To begin
with, the key point that businesses promote their product
is
Correct your spelling
as
show examples
newly upgraded is because it is the best way to attract not only current
customers
,
Remove the comma
apply
show examples
but
also
potential ones. The current
customers
want to know the features of new
products
since they already have positive images of the
brand
's
products
as well as
they believe
the
Change preposition
in the
show examples
quality from their long-term experiences.
Therefore
, they are more likely to buy it when the company release
upgraded
Correct article usage
an upgraded
show examples
version. As for the potential buyers, the
brand
appeals to them
that
Change preposition
by that
show examples
their
products
are made with the latest technology by using
a
Correct article usage
the
show examples
simple word 'new'. It makes future
customers
think 'let's give it a try.' After purchasing them, regardless of
customer
Correct word choice
whether customer
show examples
experiences were positive or negative, the
brand
name and image will be remembered in their mind.
Thus
, by putting an underline on the newness of
products
, business owners can promote their assets. With all the reasons that I mentioned above, I think
this
is a positive development. First of all, consumers have more options in the market. They can compare a range of different
products
to make the most reasonable choice.
Furthermore
, the given strategy is helpful for rising
brand
awareness. When a company advertise their new product, the audience
receive
Change the verb form
receives
show examples
the
Correct article usage
apply
show examples
information about a new
brand
.
This
leads people to remember the
brand
more easily. In conclusion, emphasising the newness of
products
by businesses is beneficial to attract all
customers
.
Also
, it offers a wide range of
selection
Fix the agreement mistake
selections
show examples
to consumers and increases
brand
awareness among them at the same time.
Submitted by 98shs on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: