Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

We all are surrounded by catchy commercial advertisements and undoubtedly, it has
a
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apply
show examples
great implication
on
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for
show examples
consumer
behavior
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behaviour
show examples
. Most of
the
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apply
show examples
cases, people are provoked to buy
products
that are not
response
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respond
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our
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to our
show examples
need
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needs
show examples
at all. In
this
essay, I will delineate how ads play a vital role in shaping buying decisions. First of all, we have already embraced the technological era.
That is
to say, technology is available to all of us and through these technologies, companies’ ads reach us very easily.
For instance
, Companies could conduct advertising
campaign
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campaigns
show examples
incessantly with help of social media like
facebook
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Facebook
show examples
,
twitter
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Twitter
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, etc.
As a result
, people impulsively buy
the
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apply
show examples
products
that are actually unnecessary for them.
Secondly
,
a
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apply
show examples
good advertising could play with human psychology. It could change mindset transforming needs into wants.
Hand
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Handphone
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phone
device is a good example here to be mentioned.
Due to
the hostile market, cell
phone
producers compete with each other to pursue the consumer buying their
products
using smart advertising which focuses on so many features that in fact, is not
real
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a real
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requirement of the consumer. Individuals like to think that a
phone
with many features is a useful thing to use, yet it is not tailored
with
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to
show examples
their needs.
In other words
, ads could create a popular vogue in terms of lifestyle.
For instance
, in our country, most of the students
in
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at
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primary
Correct article usage
the primary
show examples
level are keeping
smart phones
Correct your spelling
smartphones
show examples
while
Correct word choice
apply
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they have no need to have
sophisticated
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a sophisticated
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phone
set at
this
level. They argue that they are just responding to the trend using
the
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apply
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advanced technology.
Consequently
, the sale of cell phones is boosted by
particular
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a particular
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class of consumers.
Last
but not the least, companies tend to use public figures, like
film
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a film
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star
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stars
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,
sportsman
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sportsmen
show examples
, media
personality
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personalities
show examples
, etc. to build
brand
image
. People tend to mimic their favourite personalities.
Therefore
,
company
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the company
a company
show examples
who
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that
show examples
uses
prominent
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a prominent
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figure
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figures
show examples
can create a good
brand
image
very easily and a strong
brand
image
has a great impact on sales rate. Take Sachin Tendulkar, the best
all rounder
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all-rounder
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in cricket, as an example. He is the
brand
ambassador of
energy
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the energy
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drink
brand
, Boost, contributing
in
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to
show examples
building
brand
image
to a great
extends
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extent
show examples
. In conclusion, we get information about different
products
from the advertisement.
This
helps us to compare various goods and to take the right decision.
Therefore
, we need to be aware of our genuine
requirement
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requirements
show examples
so that we can make a sensible choice.
Submitted by ashutosh on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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