Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

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We all are surrounded by catchy commercial advertisements and undoubtedly, it has
a
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apply
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great implication
on
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for
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consumer
behavior
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behaviour
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. Most of
the
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apply
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cases, people are provoked to buy
products
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that are not
response
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respond
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our
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to our
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need
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needs
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at all. In
this
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essay, I will delineate how ads play a vital role in shaping buying decisions. First of all, we have already embraced the technological era.
That is
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to say, technology is available to all of us and through these technologies, companies’ ads reach us very easily.
For instance
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, Companies could conduct advertising
campaign
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campaigns
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incessantly with help of social media like
facebook
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Facebook
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,
twitter
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Twitter
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, etc.
As a result
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, people impulsively buy
the
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apply
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products
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that are actually unnecessary for them.
Secondly
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,
a
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apply
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good advertising could play with human psychology. It could change mindset transforming needs into wants.
Hand
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Handphone
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phone
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device is a good example here to be mentioned.
Due to
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the hostile market, cell
phone
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producers compete with each other to pursue the consumer buying their
products
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using smart advertising which focuses on so many features that in fact, is not
real
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a real
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requirement of the consumer. Individuals like to think that a
phone
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with many features is a useful thing to use, yet it is not tailored
with
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to
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their needs.
In other words
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, ads could create a popular vogue in terms of lifestyle.
For instance
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, in our country, most of the students
in
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at
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primary
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the primary
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level are keeping
smart phones
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smartphones
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while
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apply
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they have no need to have
sophisticated
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a sophisticated
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phone
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set at
this
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level. They argue that they are just responding to the trend using
the
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apply
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advanced technology.
Consequently
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, the sale of cell phones is boosted by
particular
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a particular
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class of consumers.
Last
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but not the least, companies tend to use public figures, like
film
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a film
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star
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stars
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,
sportsman
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sportsmen
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, media
personality
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personalities
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, etc. to build
brand
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image
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. People tend to mimic their favourite personalities.
Therefore
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,
company
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the company
a company
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who
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that
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uses
prominent
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a prominent
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figure
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figures
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can create a good
brand
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image
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very easily and a strong
brand
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image
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has a great impact on sales rate. Take Sachin Tendulkar, the best
all rounder
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all-rounder
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in cricket, as an example. He is the
brand
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ambassador of
energy
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the energy
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drink
brand
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, Boost, contributing
in
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to
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building
brand
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image
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to a great
extends
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extent
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. In conclusion, we get information about different
products
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from the advertisement.
This
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helps us to compare various goods and to take the right decision.
Therefore
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, we need to be aware of our genuine
requirement
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requirements
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so that we can make a sensible choice.
Submitted by ashutosh on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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