In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Currently, some
companies
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frequently show their products as some kind of innovation in their advisement.
This
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kind of ad might attract
people
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's attention and increase sales.
This
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essay will show why I think
this
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is not a good way of making publicity
,
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apply
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because
people
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are getting used to
this
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sort of advertising and constantly ignore them. Nowadays, it is pretty common to find plenty of pieces of advertisements related to a lot of products, they want to gain our attention and be remarkable but they often obtain our indifference. Currently, all advertising looks similar to each other and it uses similar statements turning
this
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into boring copies.
For example
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, publicity shown on Google use the same format for all their clients. There are so many commercials from different
companies
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, and
people
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acquired the habit of constantly seeing them and
consequently
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getting tired of them. Some time ago, those strategies worked, and several
companies
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saw
this
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success and began to use similar ways to get attention.
For instance
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, today, almost all kinds of businesses continue using it, As proof of that,
people
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can find many ads on the internet, with equal phrases, styles and even colours. To summarize,
companies
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want to convince us that their products are new by using the same advisements. In my opinion, it has some drawbacks when
people
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get used to seeing it. More and more
companies
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continue using it.
Submitted by Andrea Barreto on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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