In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think that it is a positive or negative development?

In recent times, different companies or industry owners often have claimed that their products have some novel and special features that make
this
product unique and outstanding.
This
essay will point out what might be the main reason for these types of assertions and promotions and
also
will indicate the writer’s opinion about
this
positive development.
To begin
, one of the most important causes that result in producing and broadcasting these kinds of advertisements is the over-industrialized modern
world
and the domination of capitalism and consumerism over that. In the modern era,
this
planet has become a giant shopping mall full of
colorful
Change the spelling
colourful
show examples
goods and services so if
this
world
all
of
Change preposition
apply
show examples
the
Correct article usage
apply
show examples
businesses do not manufacture a new product or do not offer a novel service, they will go bankrupt soon.
Therefore
,
this
new and widespread trend helps them to eliminate their powerful opponents from
this
competition field and could gain more money and power.
Furthermore
, they could be more famous and well-known in the business
world
. From my perspective,
this
widespread and global trend can bring significant
benefit
Fix the agreement mistake
benefits
show examples
to
this
planet's citizens and their quality of life. The more companies make efforts to produce some products with novel properties and promote them in their advertisements, the more needs will be answered in various societies and the level of public welfare will increase.
To sum up
, in the current modern era, most companies assert that they are manufacturing novelty products and mention
this
statement several times in their advertisements. In my view,
this
modern
world
necessitates them to develop their products’ features every second until they can appeal to their customers to purchase their goods and services.
Furthermore
,
this
trend causes the production of new things and all of them should contain a novelty to be accepted.
Submitted by m.v.g1371 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: